Digital & web writing courses for teams

Transform your team into digital writing whizzes

Introducing ‘Dynamic Digital Writing’ – a one-day workshop delivered through our sister company, Communication Skills Academy.

So if you’re ready to empower your people to write online content that gets results – read on!

This workshop will turn your team into skilled digital writers

‘Dynamic Digital Writing’ is a face-to-face or online workshop that will immediately improve the impact and power of your team’s online writing.

  • Flexible
    Delivered at your location or online – at a day and time that suits you.
  • Tailored
    Customised to your business, using your team’s actual writing samples.
  • Interactive
    Hands-on, practical activities with facilitator feedback throughout.
  • Personal
    Small group sizes for maximum engagement and involvement.

What your team will learn

‘Dynamic Digital Writing’ is designed to help your team:

  • Understand the online audience’s ‘mindset’
  • Know how to write for scanners
  • Create web-friendly, customer-focused content
  • Create content that’s consistent and aligned with your brand

How it works

Your workshop will be:

  • Highly interactive and practical
  • Tailored to your organisation and specific training objectives
  • Held in your office (or online) on a date that’s convenient for you
  • Based on a fixed fee for a set number of attendees

Ideal for content teams across large organisations

This workshop is for anyone who writes on a daily basis. Even your most skilled writers will walk away with renewed confidence.

  • City councils
  • Education providers
  • Government organisations
  • Not-for-profits

Delivered online or face-to-face

We run our workshops both face-to-face and online. The choice is yours.

If you can gather your team in one location easily, face-to-face is the way to go. (And yes, we do travel interstate.)

But, if your team is geographically dispersed or works remotely, we also offer an online workshop. Complete with quizzes, polls, breakout rooms and more – we’ll keep your people engaged from beginning to end!

The opinions that matter

  • Always rate in the ‘exceptional’ category in our evaluations

    Refresh Marketing have been running business writing and web writing training sessions for our organisation since 2008. They have trained hundreds of our staff, and their courses are always very well received – rating in the ‘exceptional’ category in our evaluations. They are an asset to our organisation.

    Lyndsey Smith | Capability & Engagement Advisor, Organisation Development City of Greater Geelong

  • The day went so fast!

    Thank you for a great workshop – everyone really enjoyed it and felt they learnt a lot. The pace of the training was perfect for our group, you really kept it interesting and moving, which meant the day went so fast. Keep an eye on our web pages, I’m sure they will be greatly improved as a result of your training.

    Rachael Ruz | Manager, HR Information & Systems Deakin University

  • Very thorough

    The workshop was very thorough. It was great how we critiqued actual examples from our own marketing materials. My team have already started to use the new guidelines and think about writing for digital consumption – something which was not considered before.

    Danika Crawford | National Marketing Manager Colliers International

  • Simple and informative training

    I would like to endorse the quality of training provided by Refresh Marketing for the Marketing Team at ANCA. They provided simple and informative training which enabled us to improve our communications and write with greater clarity.

    Simon Richardson | Product Manager ANCA Machine Tools

  • Got a lot more out of it than expected

    We got a lot more out of the workshop than we expected. The session was well presented and the subject matter was accessible and well-tailored to our business.

    George Rogers | Corporate Management Accountant ElectraNet

  • Making a real difference to our communications

    Thanks for coming in to train our marketing team. We are all using the techniques you taught us and it is making a real difference to our communications.

    Tara Anderson | Marketing and Communications Manager Baptcare

  • Exceeded our expectations

    Thank you for a very worthwhile day – what a difference this will make. Your workshop exceeded our expectations.

    Zana Ballantyne | Learning & Development Manager ADP Payroll

  • Tailored a course for us on short notice

    Refresh Marketing was able to tailor a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend to others.

    Ryan Raybould | Web Content Officer City of Greater Geelong

  • Thrilled with the results

    We had a large group of people attend the session with Refresh Marketing and we were thrilled with the results. Everyone gained something practical and we felt the time investment was well worthwhile.

    Suzana Ristevski | Strategic Marketing Director GE Capital

  • Presentation style was clear, fun and engaging

    We invited Refresh Marketing in to train our team on how to write for the web. The course was interesting and relevant and the presentation style was clear, fun and engaging. All trainees found the session very practical and worthwhile and we can’t wait to practice all the great writing tips we learnt as we rewrite our website in the coming months.

    Tracey Olive | Manager Corporate Services Whitehorse Manningham Libraries

  • A well-paced and interesting web writing program

    Refresh Marketing delivers a well-paced and interesting web writing program. They are extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. They are easy to work with and I would have no hesitation in recommending them for the delivery of a web writing course.

    Jill Lewis | Web Training Consultant Deakin University

  • Comprehensive yet accessible for all skill levels

    Refresh Marketing features energetic, focused and engaging presenters. They strike the right balance between explaining the foundation of effective written communication and practical activities. Course content

    Elisa Berg | Deputy Director, Manager Online Strategy and Publishing Victoria Law Foundation

  • Comprehensive, practical and well-targeted

    After our first session, we asked Refresh Marketing to come back and conduct the web writing course to another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.

    Jade Gulliver | Website Officer City of Moonee Valley

  • Delivered beyond our expectations

    Refresh Marketing created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was ‘refreshing’ to find someone who understood our needs and delivered a product beyond our expectations.

    Mark Lacoste | National Concierge Manager The GPT Group

Build your knowledge

Better digital writing is now in reach