Why promoting your weaknesses is a smart idea

By vikki| 15 October 2010

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them:

1. it builds trust
2. it immediately distinguishes you from your competition.

There’s a saying: ‘Tell me what you can’t do, and I’ll believe you when you tell me what you can do.’

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