Why promoting your weaknesses is a smart idea
In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them:
1. it builds trust
2. it immediately distinguishes you from your competition.
There’s a saying: ‘Tell me what you can’t do, and I’ll believe you when you tell me what you can do.’