A seasoned copywriter with a marketing soul


Hi, my name is Vikki Maver

I am a Melbourne-based:

• Website content writer and digital copywriter
• Qualified and experienced marketing professional
• Business copywriter
• Marketing and advertising copywriter
• Writing skills trainer and presenter
• Former Monash University lecturer

I am a marketer. Born and bred.

I studied marketing at Monash University and worked as a marketing professional in the corporate world for more than a decade. I also lectured and tutored in the Department of Marketing at Monash for several years.

My marketing brain gives me the ability to tap into the mindset of almost any target audience. It’s a skill all copywriters should have – but often don’t.

A freelance copywriter since 2004

As a marketing professional, I found myself writing regularly and always wanting to do more of it.

Then in 2004 – after more than 10 years in the corporate world – I finally began to write for a living. And I haven’t looked back since.

Also a specialist web and digital writer

A number of years ago I decided I wanted to specialise in writing for the web. So I polished my skills and taught myself everything there was to know about writing for this challenging (and relatively new) medium.

It’s hard to find an excellent copywriter. It’s even harder to find an excellent copywriter who truly understands the digital environment.

An energetic writing skills trainer

Since 2008, I have been running writing skills workshops to help business professionals improve their everyday business writing and specialist web writing.

I also deliver a writing for marketing workshop, empowering marketing teams to write with more impact.

Helping people become more confident and competent writers is extremely rewarding. And as a bonus, I get to meet many interesting people along the way.

My bio

You can view my detailed career and education profile on LinkedIn. (And by all means, please ‘connect’ with me when you do.)

If you’re looking for a marketing-qualified copywriter or an energetic writing skills trainer, please contact me.