Blog

How to think like a copywriter – when you have no choice

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

Read More

How did they begin? The fascinating origins of 10 everyday sayings

By Sara Burke| 23 May 2018

Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?

What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?

Read More

How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
Read More