Transform your annual report from bland… to brilliant
Say these two words to almost anyone and they’ll instantly think of a stale yearly report printed on thick stacks of paper… while they try to suppress a big fat yawn!
But times are changing. And so can you.Read More
How to write a ‘bad news’ email: your step-by-step guide
Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.
Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.
And boy have I heard my fair share of blogging BS.
5 reasons to transform your council staff into web writing whizzes
I ran a series of web writing workshops for a local council in Sydney recently. And during one of the sessions, one participant piped up with this profound observation:
How bad writing can kill brands, businesses… and people
Where were you in the early hours of 29 January 1986?
If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.
Your Millennial Slang Translator – V2.0
9 insider secrets to a ‘headache-proof’ copywriting career
After my son’s first day of school a few years ago, he came home with some exciting news to share.
‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’
Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.
Is bad writing a silent weakness in your workplace?
There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.
Bad business writing.
5 steps to choosing a 5-STAR copywriter
Looking for a copywriter? What a smart idea.
Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?
Join the Rebel Writers Club – with us!
Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.
But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.
So, here are 11 rules you need to forget to keep your business writing current and compelling: