9 insider secrets to a ‘headache-proof’ copywriting career

By Vikki Maver| 25 June 2018

After my son’s first day of school a few years ago, he came home with some exciting news to share.

Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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5 steps to choosing a 5-STAR copywriter

By Vikki Maver| 24 May 2018

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

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How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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Here’s why my business is growing so rapidly. And it’s got nothing to do with me.

By Vikki Maver| 22 March 2016

As a freelance copywriter for over 12 years, working from home has been heaven.

Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.

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This experience taught me some important lessons about myself as a freelancer copywriter

By Vikki Maver| 6 February 2013

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon.

It was the kind of phone call freelance copywriters only dream about.

Getting straight down to business, my hot new prospect asked if I could rewrite an important letter by COB that day. Yes, you read correctly. THAT DAY! The letter was to be sent out to their 2,500+ contact database the following morning.

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Why I love my job

By Vikki Maver| 5 August 2010

How many jobs do you know that give you real insight into vastly different businesses and industries every day?

Today, I am writing content for a newly established food service consultancy.

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