Blog

How to think like a copywriter – when you have no choice

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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Time to bust the BULL on blogging

By Vikki Maver| 7 October 2018

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.

And boy have I heard my fair share of blogging BS.

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Your Millennial Slang Translator – V2.0

By Vikki Maver| 26 July 2018

You asked. We answered.

It’s been almost a year since we published our record-breaking post: Your 3-minute crash course in millennial slangAnd just as I was starting to use them with confidence, words like ‘bae’, ‘lit’ and ‘salty’ are already yesterday’s news!

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9 insider secrets to a ‘headache-proof’ copywriting career

By Vikki Maver| 25 June 2018

After my son’s first day of school a few years ago, he came home with some exciting news to share.

Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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5 steps to choosing a 5-STAR copywriter

By Vikki Maver| 24 May 2018
Hand holding magnifying glass scanning row of people.

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

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How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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Your 3-minute crash course in millennial slang

By Vikki Maver| 4 September 2017

If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.

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Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)

By Vikki Maver| 21 August 2017

Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.

In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.

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CUSTOMER TESTIMONIALS: Is your business screwing it up?

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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How to avoid paying for a website that looks like POO!

By Vikki Maver| 22 August 2016

Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.

Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!

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