CUSTOMER TESTIMONIALS: Is your business screwing it up?
Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.
How to avoid paying for a website that looks like POO!
Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.
Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!
The dos & don’ts of creating a winning corporate brochure
I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.
Without a corporate brochure.
Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?
5 steps to choosing a 5-STAR copywriter
You’re reading this post because you know that the quality of your company’s written content is critical to its image and marketing efforts.
And you’ve also come to the (very sensible) conclusion that copywriting is a rare and valuable skill that’s worth paying for.
So you’re ready to engage a copywriter. High five to that. Now all you have to do is find one. Easy right?
9 secrets to a ‘headache-proof’ freelance copywriting career
After my son’s first day of school a few years ago, he came home announcing that he had some exciting news to share with me.
‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’
Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.
How to offend your customers – the easy way
Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.
But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.
The one thing that could make or break your career in 2015
Have you engaged an estate agent, a mortgage broker, a personal trainer or a health professional lately?
If so, think back to the type of research you did before making your selection. Did you research the company they work for? Or did you research the person you ultimately engaged?
If you don’t know the answer to this question, you shouldn’t be in business
Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.
What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?
Is sloppy writing tarnishing your image? Is it killing your brand?
It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.
No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)
11 tips to make your marketing materials sizzle
Do you produce your marketing materials in-house? If so, chances are you’re getting into some poor writing habits. And I suspect you’re repeatedly rehashing old content – expecting your efforts to be good enough.
Here are 11 hot tips to help give your sales brochures, flyers and advertisements a much-needed face-lift.