How to write for your brand in this shitty new world
I don’t have time to write a long intro for this post. And you don’t have time to read one. So I’m skipping the warm-up – and cutting to the chase. Here goes: 15 bite-sized tips to help with your corporate comms, copywriting and content marketing in this shitty, unfamiliar world.Read More
How to think like a copywriter – when you have no choice
Some nine-year-olds like to draw. Others dance, run or skate.
But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.
And boy have I heard my fair share of blogging BS.
Your Millennial Slang Translator – V2.0
9 insider secrets to a ‘headache-proof’ copywriting career
After my son’s first day of school a few years ago, he came home with some exciting news to share.
‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’
Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.
5 steps to choosing a 5-STAR copywriter
Looking for a copywriter? What a smart idea.
Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?
How copywriting has changed my life
Shinier hair. A brighter smile. And new jaw-dropping dance moves.
That’s what you gain when you become a copywriter.
Okay, maybe not.
I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
Your 3-minute crash course in millennial slang
If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.
Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)
Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.
In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.
CUSTOMER TESTIMONIALS: Is your business screwing it up?
Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.