Blog

How to write for your brand in this shitty new world

By Vikki Maver| 10 April 2020

I don’t have time to write a long intro for this post. And you don’t have time to read one. So I’m skipping the warm-up – and cutting to the chase. Here goes: 15 bite-sized tips to help with your corporate comms, copywriting and content marketing in this shitty, unfamiliar world.

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How to think like a copywriter – when you have no choice

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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Time to bust the BULL on blogging

By Vikki Maver| 7 October 2018

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.

And boy have I heard my fair share of blogging BS.

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Your Millennial Slang Translator – V2.0

By Vikki Maver| 26 July 2018

You asked. We answered.

It’s been almost a year since we published our record-breaking post: Your 3-minute crash course in millennial slangAnd just as I was starting to use them with confidence, words like ‘bae’, ‘lit’ and ‘salty’ are already yesterday’s news!

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9 insider secrets to a ‘headache-proof’ copywriting career

By Vikki Maver| 25 June 2018

After my son’s first day of school a few years ago, he came home with some exciting news to share.

Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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5 steps to choosing a 5-STAR copywriter

By Vikki Maver| 24 May 2018
people trying to find the perfect copywriter

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

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How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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Your 3-minute crash course in millennial slang

By Vikki Maver| 4 September 2017

If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.

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Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)

By Vikki Maver| 21 August 2017

Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.

In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.

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CUSTOMER TESTIMONIALS: Is your business screwing it up?

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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