Blog

The dos & don’ts of creating a winning corporate brochure

By Vikki Maver| 13 July 2016
RM_Brochures

I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.

Without a corporate brochure.

Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?

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How to offend your customers – the easy way

By Vikki Maver| 15 March 2015

Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.

But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.

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The one thing that could make or break your career in 2015

By Vikki Maver| 3 March 2015

Have you engaged an estate agent, a mortgage broker, a personal trainer or a health professional lately?

If so, think back to the type of research you did before making your selection. Did you research the company they work for? Or did you research the person you ultimately engaged?

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If you don’t know the answer to this question, you shouldn’t be in business

Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.

What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?

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Is sloppy writing tarnishing your image? Is it killing your brand?

It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.

No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)

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11 tips to make your marketing materials sizzle

By Vikki Maver| 20 February 2014

Do you produce your marketing materials in-house? If so, chances are you’re getting into some poor writing habits. And I suspect you’re repeatedly rehashing old content – expecting your efforts to be good enough.

Here are 11 hot tips to help give your sales brochures, flyers and advertisements a much-needed face-lift.

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Why letters are making a comeback. And how to design a winning Direct Mail campaign.

By Vikki Maver| 8 November 2013

Email is the world’s cheapest and most widely used marketing channel. Once considered a ‘progressive’ strategy, you no longer need to be a seasoned marketer or tech-expert to send an email newsletter.

Plenty of idiots do it every day.

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10 secrets of persuasive copywriting

This may come as a shock to you at first, but guess what?

Not everyone will agree with your point of view. What’s more, not everyone will do what you want – simply because you ask them to.

Persuasion is too often viewed as a manipulative exercise. But it shouldn’t be.

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‘I don’t have time to listen – and I don’t believe you anyway!”

By Vikki Maver| 20 April 2012

If you have ever been visited by a salesperson or received a telemarketing call smack bang in the middle of dinner (or perhaps any time at all), you may well have thought – or even said:

‘I don’t have to time listen – and I don’t believe you anyway!”

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Are mates’ rates a good idea?

By Vikki Maver| 8 February 2011

A close friend of mine is our family dentist. I choose her because I believe she is excellent at her job – and pure magic with my kids. (My kids actually get excited about a trip to the dentist.) After our appointments, I’m charged standard rates which I dutifully pay. No questions asked. I don’t expect it to work any other way.

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