Are mates’ rates a good idea?
A close friend of mine is our family dentist. I choose her because I believe she is excellent at her job – and pure magic with my kids. (My kids actually get excited about a trip to the dentist.) After our appointments, I’m charged standard rates which I dutifully pay. No questions asked. I don’t expect it to work any other way.
Go back to basics with your marketing programs
The last decade has seen a huge change in the way we search for and evaluate products and services – as businesspeople and consumers. No longer is marketing about the size of your Yellow Pages ad. It’s whether you appear on that sacred first page of Google.
A lesson in advertising from a six-year-old girl!
I have a contrary six-year-old daughter. Particularly when it comes to fashion.
She likes to wear her tops back-to-front. Jeans under her dresses. Thongs with tights. And necklaces as headbands.
For four years, she and I had been battling it out. Until now.