Blog

How to think like a copywriter – when you have no choice

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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5 reasons to transform your council staff into web writing whizzes

By Vikki Maver| 9 September 2018

I ran a series of web writing workshops for a local council in Sydney recently. And during one of the sessions, one participant piped up with this profound observation:

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Join the Rebel Writers Club – with us!

By Vikki Maver| 23 April 2018

Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.

But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.

So, here are 11 rules you need to forget to keep your business writing current and compelling:
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How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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5 signs your website content sucks

By Vikki Maver| 13 May 2017

I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.

When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.

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CUSTOMER TESTIMONIALS: Is your business screwing it up?

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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How to avoid paying for a website that looks like POO!

By Vikki Maver| 22 August 2016

Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.

Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!

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The one thing every ‘good’ website copywriter does. Except me.

By Vikki Maver| 16 May 2016

If you’ve ever engaged a copywriter, you’ll be familiar with the steps involved to ensure a smooth experience and positive outcome.

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Here’s why my business is growing so rapidly. And it’s got nothing to do with me.

By Vikki Maver| 22 March 2016

As a freelance copywriter for over 12 years, working from home has been heaven.

Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.

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Please, please DON’T ask me to do this before I write your website content

By Vikki Maver| 14 January 2016

Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.

Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.

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