5 signs your website content sucks
I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.
When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.
CUSTOMER TESTIMONIALS: Is your business screwing it up?
Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.
How to avoid paying for a website that looks like POO!
Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.
Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!
The one thing every ‘good’ website copywriter does. Except me.
Here’s why my business is growing so rapidly. And it’s got nothing to do with me.
As a freelance copywriter for over 12 years, working from home has been heaven.
Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.
Please, please DON’T ask me to do this before I write your website content
Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.
‘Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.’
If you don’t know the answer to this question, you shouldn’t be in business
Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.
What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?
Is sloppy writing tarnishing your image? Is it killing your brand?
It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.
No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)
A major grammar conundrum sorted. You’re welcome.
When you write, do you sometimes separate or combine two words with trepidation? Do you hesitate when adding or removing a hyphen?
If you’re like most people, you have a million emails and reports on the go at once. So you have little time to fuss over this kind of stuff, right? I get it. I really do.
10 secrets of persuasive copywriting
This may come as a shock to you at first, but guess what?
Not everyone will agree with your point of view. What’s more, not everyone will do what you want – simply because you ask them to.
Persuasion is too often viewed as a manipulative exercise. But it shouldn’t be.