Blog

The Refresh Marketing website you see today was built in 2015. 

Back then, I was a lonely freelancer – offering limited services to a handful of clients.

Today, six years on, Refresh Marketing is a bustling agency with five writers on the team and 50+ client projects on the go at any one time.

So as you can imagine, the 2021 version of my business barely resembles the 2015 incarnation. 

Do you dream for your content to appear on that elusive first page of Google? (Let’s face it, who doesn’t?)

If so, you’ve probably learnt a thing or two about SEO content and keywords. But so have all the millions of other business owners out there – including your competitors.

So how do you make your content rank ahead of the pack?

Consulting an SEO expert is a smart first step. But then, who ends up writing your content – and will they have all the skills to make it a winner in Google’s eyes?

Here at Refresh Marketing, we hear it all the time: It’s impossible to make our writing interesting when our subject matter is so boring.

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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I ran a series of web writing workshops for a local council in Sydney recently. And during one of the sessions, one participant piped up with this profound observation:

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Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.

But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.

So, here are 11 rules you need to forget to keep your business writing current and compelling:
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Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.

When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.

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Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.

Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!

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