Please, please DON’T ask me to do this before I write your website content
Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.
‘Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.’
If you don’t know the answer to this question, you shouldn’t be in business
Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.
What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?
Is sloppy writing tarnishing your image? Is it killing your brand?
It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.
No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)
A major grammar conundrum sorted. You’re welcome.
When you write, do you sometimes separate or combine two words with trepidation? Do you hesitate when adding or removing a hyphen?
If you’re like most people, you have a million emails and reports on the go at once. So you have little time to fuss over this kind of stuff, right? I get it. I really do.
10 secrets of persuasive copywriting
This may come as a shock to you at first, but guess what?
Not everyone will agree with your point of view. What’s more, not everyone will do what you want – simply because you ask them to.
Persuasion is too often viewed as a manipulative exercise. But it shouldn’t be.
How to write a useful web content brief – without a marketing degree
Engaging a website copywriter should be a simple and smooth process. Ideally, this is how it goes:
1. You brief your copywriter (either in writing or over a cuppa).
2. Your copywriter creates the content and then sends you the first draft. (She may phone you with some questions along the way.)
3. You receive the draft and read it with a smile – because you know she ‘gets it’.
8 more quotes to make your copywriting soar
What the Dalai Lama and da Vinci can teach you about killer copywriting
Below I discuss quotes from four of the worlds’ greatest minds. These pearls of wisdom might inspire you as a human being. And they may help you as a copywriter too.
Don’t cut corners when it comes to content
If you are currently planning your online strategy, how much thought have you given to content?
People visit your website to decide whether to do business with you. And although design and functionality are critical, your written message is what’s going to connect with your readers. It’s what engages them, encourages them to read more, and what ultimately generates a response.
‘I don’t have time to listen – and I don’t believe you anyway!”
If you have ever been visited by a salesperson or received a telemarketing call smack bang in the middle of dinner (or perhaps any time at all), you may well have thought – or even said:
‘I don’t have to time listen – and I don’t believe you anyway!”