Does your website content reflect social and emotional intelligence?
Do you enjoy socialising with people who love talking only about themselves?
They jump at the opportunity to share their life story and achievements – and get so carried away (with themselves), that they neglect to direct a single question your way.
If you don’t know how to write for ‘scanning’, you don’t know how to write for the web
Scanning instead of reading is an undisputed reality of web user behaviour. If a quick scan doesn’t give people what they want, they won’t spend time searching for it.
I regularly train people on how to write for the web. And I’m often asked by delegates: “How can I make my audience read the entire web page?”
The answer? DON’T TRY.
Three facts about your online audience (you didn’t want to know)
Writing good web content doesn’t start with typing the words. It starts with getting to know your online audience.
And the first step to knowing your audience is to accept the realities of web user behaviour – how we all typically think and behave when visiting a website as a potential new customer.
How to ‘see’ your online audience – brought to you by Romper Room
If you grew up in the ‘70s or ‘80s, you’ll remember the classic children’s TV program, Romper Room. The segment I most looked forward to was the Magic Mirror. I can picture it now: Miss Jane is looking through her magic mirror.
“I see… Sarah, Jack, Sophie, Tom….”
The gun salesperson’s guide to creating great website content
Yesterday I met a gun salesperson. Her name is Jeanie. I don’t need Jeanie’s services right now, but when I do she’ll be the first to know. No question.
So why does Jeanie make such an impact? And what does this have to do with creating great website content?
How to make your online writing clear
When it comes to online writing, you only have a few minutes to communicate what you offer – and what value your product or service will bring to your customers.
Your audience must be able to grasp your messages quickly. And easily.