IMPRESSIVE BRUSHSTROKES

A milestone project – and a valuable lesson

    AT A GLANCE

    When Nick from Impressive Brushstrokes engaged
    us, he had already been to another copywriter.

    But he felt the words didn’t do his brand justice. After all,
    the previous copywriter had produced fluffy, unstrategic
    content – quality suited to the price of the service.

    It was a typical case of ‘you get what you pay for’,
    wisdom that Nick always shared with his clients.

    We were excited to step in and give his high-calibre business the website
    debut it deserved. In the end, we achieved his vision by delivering content
    with a clear structure, consistent tone of voice and tailored approach.

    But from our first meeting, Nick already knew we were ‘the one’.

    WHAT WE DELIVERED

    Website content

    THE BRIEF

    • Produce compelling content for business’ first website
    • Create a consistent tone of voice
    • Identify different target customers and tailor relevant content to each
    • Communicate multiple key messages seamlessly

    CHALLENGES

    • Identifying and articulating the brand’s main points of difference
    • Integrating different key messages targeted to a diverse customer base
    • Emphasising the family legacy behind Impressive Brushstrokes
    • Developing a clear, user-friendly website structure
    • Balancing the traditional and innovative aspects of the business

    WRITING SAMPLES

    CLIENT PRAISE

    A stroke of genius

    I can’t emphasise strongly enough how pleased I am with the website content. It’s absolutely a stroke of genius how you’ve structured everything. I am absolutely delighted with the content you have put together. BRAVO!

    Nick Giorgakis – Owner
    Impressive Brushtrokes