IMPRESSIVE BRUSHSTROKES

A milestone project – and a valuable lesson

AT A GLANCE

When Nick from Impressive Brushstrokes engaged
us, he had already been to another copywriter.

But he felt the words didn’t do his brand justice. After all,
the previous copywriter had produced fluffy, unstrategic
content – quality suited to the price of the service.

It was a typical case of ‘you get what you pay for’,
wisdom that Nick always shared with his clients.

We were excited to step in and give his high-calibre business the website
debut it deserved. In the end, we achieved his vision by delivering content
with a clear structure, consistent tone of voice and tailored approach.

But from our first meeting, Nick already knew we were ‘the one’.

WHAT WE DELIVERED

Website content

THE BRIEF

  • Produce compelling content for business’ first website
  • Create a consistent tone of voice
  • Identify different target customers and tailor relevant content to each
  • Communicate multiple key messages seamlessly

CHALLENGES

  • Identifying and articulating the brand’s main points of difference
  • Integrating different key messages targeted to a diverse customer base
  • Emphasising the family legacy behind Impressive Brushstrokes
  • Developing a clear, user-friendly website structure
  • Balancing the traditional and innovative aspects of the business

WRITING SAMPLES

CLIENT PRAISE

A stroke of genius

I can’t emphasise strongly enough how pleased I am with the website content. It’s absolutely a stroke of genius how you’ve structured everything. I am absolutely delighted with the content you have put together. BRAVO!

Nick Giorgakis – Owner
Impressive Brushtrokes