Projects

Website content writing for paediatric sleep and maternity specialist

Client: Amanda McGill

Target Audience: New or expecting parents

Objective: To showcase the expertise of Amanda McGill and emphasise the business' key points of difference

Website content writing for legal training provider

Client: The College of Law

Target Audience: Law graduates and lawyers looking to enhance their expertise

Objective: To communicate offered programs and differentiate the College of Law from other providers

Direct mail campaign content writing for not-for-profit

Client: St John Ambulance Australia (Victoria)

Target Audience: Principals of schools across Victoria

Objective: To communicate the life-saving benefits of defibrillators and the exclusive discount offer from St John

Website content writing for liquor company

Client: Australian Liquor Company

Target Audience: Liquor retailers across Australia and their customers

Objective: To launch the ALC range of premium wines, spirits and liqueurs and position the brand as a boutique beverage leader

Website content writing for dental software provider

Client: Ultimo Dental Software

Target Audience: Dental practices

Objective: To showcase the product's features and generate leads

Website content writing for dog trainer

Client: AUSDOG

Target Audience: Families and individuals who own a dog or are considering bringing one into their home

Objective: To demonstrate John's expertise and educate prospects on why they might need specialist services

Video script writing for workplace safety app provider

Client: Safe Ag Systems

Target Audience: Agribusinesses and family farms

Objective: To promote the importance of work health and safety on farms

Website content writing for home care provider

Client: Benetas Home Care

Target Audience: Children and partners of older Australians who need care but are not ready to move out of home

Objective: To articulate the organisation's expertise and point of difference

Magazine content writing for health care organisation

Client: Calvary Health Care

Target Audience: Older people across Australia who receive care at home or in residential care

Objective: To provide engaging stories, activity ideas and tips to Calvary clients

Website content writing for international book publisher

Client: Hinkler

Target Audience: Adults and children of all ages and interests who value affordable education and entertainment

Objective: To promote Hinkler's products and establish the company's industry knowledge

Website content writing for dietitian and health education provider

Client: Healthy Habits Nutrition Education

Target Audience: Individuals, families, schools and workplaces

Objective: To promote a healthy diet and lifestyle

Website content writing for world leading surgeon

Client: Dr Jim Tsaltas

Target Audience: GPs, medical specialists and patients

Objective: To educate patients and establish the credibility of Dr Jim Tsaltas

Website content writing for coffee supplier

Client: Melbourne Roasting

Target Audience: Cafes and restaurants

Objective: To position Melbourne Roasting as a premium coffee supplier

Website content writing for commercial refrigeration business

Client: Bonney Refrigeration

Target Audience: Decision-makers in the farming, food processing, hospitality and supermarket sectors

Objective: To establish the credibility of Bonney Refrigeration and differentiate on service

Website content writing for urban planning consultancy

Client: Futurelocal

Target Audience: Decision-makers in local government

Objective: To establish credibility and showcase the company's point of difference

Website content writing for IT provider

Client: Netcorp

Target Audience: Small to medium sized businesses

Objective: To set Netcorp apart and communicate the benefits of cloud and managed services

Brochure writing for construction company

Client: MP1 Building Group

Target Audience: Decision-makers looking to renovate their business premises

Objective: To showcase the company's services, expertise and point-of-difference

Website content writing for strategic advisory and accounting firm

Client: OneFocus Accountants and Strategic Advisors

Target Audience: Business owners and managers of small to medium sized businesses

Objective: To educate prospects about OneFocus and its portfolio of integrated financial services

Website content writing for online education provider

Client: Strive Online Education

Target Audience: Children and adults

Objective: To convey the benefits of Strive's tuition offering

Brochure writing for law firm

Client: Verity Law

Target Audience: Overseas individuals seeking property or migration advice

Objective: To establish credibility and articulate the firm's services and strengths

Catalogue writing for bed manufacturer

Client: Hypersonic

Target Audience: Bed retailers

Objective: To showcase the products and convey the company's point-of-difference

Brochure writing for design & construction company

Client: Harwyn

Target Audience: Design-forward individuals and businesses

Objective: To showcase the product and outline its potential uses

Website content writing for hospital gown brand

Client: Hospital Glamour

Target Audience: Individuals anticipating hospital stays (such as new mothers) and their friends and relatives

Objective: To convey the story behind the brand and the benefits of stylish hospital wear

Annual report writing for not-for-profit

Client: St John Ambulance

Target Audience: Existing and prospective volunteers and donors

Objective: To provide an overview of St John’s goals, activities and achievements

Website content writing for mobile workforce apps

Client: VIPS

Target Audience: Workforces in the field and managers

Objective: To articulate the features and benefits of VIPS

Fundraising letter writing for not-for-profit

Client: St John Ambulance

Target Audience: Existing and prospective donors

Objective: To raise funds for the First Aid in Schools program through emotional appeal and engaging storytelling

Website writing for online auction solution

Client: Webtron

Target Audience: Companies that sell products online

Objective: To communicate the key features and benefits of Webtron

Website writing for psychology practice

Client: Positive Psychology

Target Audience: Individuals who seek mental health support

Objective: To position Positive Psychology as a leading provider of counselling and treatment

Website content writing for skin care brand

Client: SkinB5

Target Audience: Individuals who want clear and healthy skin

Objective: To articulate SkinB5’s features and point-of-difference

Website writing for outdoor fitness training

Client: Project 2 Fitness

Target Audience: Individuals and groups who seek a healthy and fit lifestyle

Objective: To brief potential clients about the benefits that they'll receive through training sessions

Website writing for business acquisition, divestment and merger group

Client: ABBA Group

Target Audience: Corporates and Individuals looking at growing their business acquisitions and divestment

Objective: To inform potential business clients of the company's negotiation skills for business settlements

Brochure writing for independent energy management consultancy

Client: Utilacor

Target Audience: Commercial and Industrial Sectors

Objective: To highlight the benefits of reducing energy costs for businesses and improving energy efficiency

Brochure writing for mediation law practice

Client: GJC Law

Target Audience: Mediation conference attendees

Objective: To outline the expertise of a legal practice service for individuals and businesses

Corporate profile writing for technology firm

Client: Urban Intelligence

Target Audience: Past, Present and prospective customers seeking technology design

Objective: To convey the benefits of Urban Intelligence to businesses, architects and building consultants

Brochure writing for boutique volume builder

Client: Sherridon Homes

Target Audience: Existing and prospective customers considering building a new home

Objective: To inform new customers and prospects about the buying and building process with Sherridon Homes

Brochure writing for mortgage broking aggregator

Client: MoneyQuest

Target Audience: Home buyer and others seeking finance solutions

Objective: To establish credibility and convey the brand's key points of difference

Email newsletter and blog writing for law firm

Client: Dangerfield Exley Lawyers

Target Audience: Existing clients and key contacts

Objective: To connect with existing clients regularly and stay top of mind

Brochure writing for university work experience program

Client: Monash University - Faculty of Engineering

Target Audience: Existing engineering students and industry partners

Objective: To outline the benefits of the MITI program for both parties and motivate enquiries

Website content writing for postgraduate engineering program

Client: Monash University - Faculty of Engineering

Target Audience: Engineers in industry and recent engineering graduates

Objective: To position and promote the new postgraduate course and generate enquiries

Website content writing for private Melbourne school

Client: Toorak College

Target Audience: Past, present and prospective families

Objective: To communicate and promote the school's philosophy, programs and opportunities

Website content writing for independent power company

Client: Eniquest

Target Audience: Prospective industry partners and trade clients

Objective: To convey the benefits of Eniquest to decision makers within key customer segments

Course guide writing for IT postgraduate programs

Client: Monash University - Faculty of IT

Target Audience: Prospective postgraduate students

Objective: To outline postgraduate IT courses and differentiate the Monash Faculty of IT from competitors

Website content writing for children’s swimwear brand

Client: White Soda Swimear

Target Audience: Parents and carers of babies, toddlers and young children

Objective: To convey the story behind the brand and motivate engagement and conversion

Website content writing for heating and cooling solutions provider

Client: ModCons

Target Audience: Home owners, home buyers, architects and builders

Objective: To outline the firm's product and service offering and convey a compelling point of difference

Website content writing for photography firm

Client: CU Art Photography

Target Audience: Families, brides and others celebrating special occasions or life events

Objective: To personalise the lady behind the lens - conveying her passion and her special story

Brochure writing for plastic film manufacturing business

Client: Shamrock Poly

Target Audience: Supplier decision makers within the food packaging and fresh produce industries

Objective: To establish brand credibility and showcase key product and services on offer

Website content writing for heating and cooling system manufacturer

Client: AirSmart

Target Audience: Architects and builders

Objective: To communicate the benefits of small duct technology and establish brand credibility

Website content writing for web design and development firm

Client: Maddison Designs

Target Audience: Business owners, managers and marketing managers

Objective: To communicate expertise, establish credibility and showcase services and projects

Website content writing for landscape gardening firm

Client: Lisa Ellis Gardens

Target Audience: Architects, builders and home owners

Objective: To establish credibility, instil trust and showcase project accomplishments

Brochure writing for key fundraising project

Client: JNF Australia

Target Audience: Existing and potential donors

Objective: To outline the purpose and potential of the garden classroom project to motivate donations

Fundraising letter writing for not-for-profit organisation

Client: JNF Australia

Target Audience: Existing and prospective donors

Objective: To raise funds for the garden classroom project for disadvantaged children in Israel's south

Website content and case study writing for corporate advisory firm

Client: Kennedy Needham

Target Audience: Managers, CEOs and other corporate decision makers

Objective: To position Kennedy Needham as a trusted and credible corporate advisory firm

Web video script writing for innovative education tool

Client: Vivi Australia

Target Audience: School principals and other decision makers within the education sector

Objective: To grab attention, ignite interest and motivate enquiries - view video here

Brochure writing for online sales tool

Client: GymSales

Target Audience: Managers and owners of gyms and fitness clubs

Objective: To communicate the key features and benefits of GymSales in helping to drive member sales

Website content writing and tagline development for online tool

Client: GymSales

Target Audience: Managers and owners of gyms and fitness clubs

Objective: To communicate the features and benefits of GymSales as a tool for driving club member sales

Direct marketing letter and brochure writing for mortgage broking firm

Client: MoneyQuest

Target Audience: Existing mortgage brokers

Objective: To persuade mortgage brokers aligned with other aggregators to move across to MoneyQuest

Brochure writing for innovative education tool

Client: Vivi Australia

Target Audience: School principals and other decision makers within the education sector

Objective: To communicate the key features and benefits of the innovative Vivi screen sharing tool

Brochure writing for major Australian bank

Client: ANZ

Target Audience: Existing ANZ customers - specifically, salary packaging cardholders

Objective: To communicate the benefits of the new card and outline the steps involved in getting started

Website content, blog writing and tagline development for technology firm

Client: Urban Intelligence

Target Audience: CEOs, CFOs and other key decision makers in large organisations

Objective: To communicate the Urban Intelligence value proposition and service offering

Brochure writing for large Melbourne psychology practice

Client: Positive Psychology

Target Audience: Prospective clients, community organisations, schools and doctors

Objective: To introduce the practice, its vast range of services and its compelling point of difference

Website content writing for innovative education tool

Client: Vivi Australia

Target Audience: School principals and other decision makers within the education sector

Objective: To communicate the key features and benefits of Vivi and motivate interest and engagement

Website content writing for mortgage broking aggregator

Client: MoneyQuest

Target Audience: New home buyers and others seeking finance

Objective: To establish credibility, convey the brand's point of difference and outline services

Prospectus writing for prominent Melbourne university

Client: Faculty of Education, Monash University

Target Audience: Existing and prospective industry partners and other influencers

Objective: To position the Faculty as a world-leading researcher and educator and motivate engagemnet

Fundraising letter writing for not-for-profit

Client: St John Ambulance

Target Audience: Prospective and existing donors

Objective: To raise funds for the 2015/2016 Summer Fire Appeal through emotional appeal and engaging story-telling

Handbook writing for leading legal educator

Client: The College of Law

Target Audience: Recent legal university graduates

Objective: To present the College's new practical learning program and its competitive strengths

Brochure writing for new postgraduate course

Client: Monash University - Faculty of Engineering

Target Audience: Qualified engineers looking to extend their knowledge and credentials

Objective: To communicate the benefits of the new Masters program and outline course details

Brochure writing for prestigious law firm

Client: Kabo Lawyers

Target Audience: Prospective vendors and purchasers of Australian properties - who live overseas.

Objective: To articulate the firm's key point of difference and unique mix of in-house skills.

Website content writing for famous Melbourne venue

Client: The Centre Ivanhoe

Target Audience: People and businesses seeking a venue for an upcoming special event

Objective: To refresh and reorganise the content so it's clearer, more streamlined and more intuitive

Website content writing for leading hospitality and service organisation

Client: Spotless

Target Audience: Potential investors and prospective clients

Objective: To update and refresh existing content to make it clearer, simpler and more audience-focused

Website content writing for manufacturing business

Client: Shamrock Poly Pty Ltd

Target Audience: Supplier decision-makers within the food packaging and fresh produce industries

Objective: To build a simple but credible online profile for the business

Website content writing for real estate firm

Client: JMRE Real Estate

Target Audience: Property buyers and sellers in North Melbourne and surrounding suburbs

Objective: To articulate how JMRE is different to other consultancies and establish brand credibility

Direct mail letter writing for telephone technology firm

Client: Zero 3 Communications

Target Audience: Principals and Business Managers within Australian schools

Objective: To educate recipients on new telephone technologies that improve school efficiency and safety

Website content writing for electrical equipment supplier

Client: Graph Solutions Pty Ltd

Target Audience: Electricity utilities, electric railway companies and installation contractors

Objective: To position Graph Solutions as a premium supplier and differentiate on service and delivery

Website content writing for innovative law firm

Client: Dangerfield Exley Lawyers

Target Audience: Individuals and businesses seeking property and other legal solutions

Objective: To communicate the firm's point of difference and offer insight into the unique client experience on offer

Catalogue and advertising copywriting for major retailer

Client: Kmart Australia

Target Audience: Parents and children looking for new toy ideas (at affordable prices) this Christmas

Objective: To launch the year's range of exclusive  toys, staying true to the Kmart brand and tone of voice

Web video script writing for major retailer

Client: Kmart Australia

Target Audience: Parents and children looking for new toy ideas (at affordable prices) this Christmas

Objective: To communicate and demonstrate the features and benefits of Kmart's popular new toys for 2013. VIEW VIDEOS NOW

Brochure writing for not-for-profit organisation

Client: Southern Cross Care (Vic)

Target Audience: Return-to-work parents, school leavers and people with non-English speaking backgrounds

Objective: To communicate the benefits of working in aged care and the rewards on offer

Website content writing for web design firm

Client: Eleven Media

Target Audience: Small, medium and large businesses serious about their online image

Objective: To introduce Eleven Media and the special people behind it.

Web content writing for video production firm

Client: Dream Engine

Target Audience: Small to medium sized businesses

Objective: To communicate the importance of choosing the right video production company and to establish expertise and credibility

Brochure writing for finance broker

Client: Hatch Financial Services

Target Audience: Potential new home owners and first home buyers

Objective: To differentiate Hatch from other mortgage brokers and to establish credibility and peace of mind.

Electronic brochure writing for online start-up

Client: Let's Win Something

Target Audience: Marketing Executives and other decision-makers

Objective: To outline benefits of becoming a sponsorship partner and the power of online competitions as a marketing vehicle

Website content writing for prestigious Sydney school

Client: Kincoppal-Rose Bay School of the Sacred Heart

Target Audience: Prospective and current families

Objective: To promote KRB to prospective families and convey the warmth, care and support of its unique school community

Brochure writing for executive education offering

Client: Melbourne Business School (MBS)

Target Audience: HR managers in small, medium and large organisations

Objective: To introduce a new stream of high calibre executive education and differentiate from existing MBS offerings

Website content writing for building consultancy

Client: JK Builder's Facilitators

Target Audience: Consumers about to start building

Objective: To clearly articulate the new business concept and motivate telephone enquiries.

Editing and proofing for university course guide

Client: Faculty of Education, Monash University

Target Audience: Prospective students and parents

Objective: To introduce the Faculty of Education undergraduate program and outline course content, application details and career pathways

Editing and proofing for university course guide

Client: Faculty of Education - Monash University

Target Audience: Prospective postgraduate students

Objective: To introduce the Faculty of Education postgraduate course and outline course content, application details and career pathways

Editing and proofing for university course guide

Client: Faculty of Education - Monash University

Target Audience: Prospective students and parents

Objective: To introduce the Sport and Outdoor Recreation program and outline course content, application details and career pathways

Editing and proofing for sponsorship conference brochure

Client: Monash University - Faculty of Education

Target Audience: Potential corporate sponsors and partners

Objective: To outline sponsorship options and generate enquiries

Editing and proofing for university course guide

Client: Faculty of Education - Monash University

Target Audience: Existing early childhood educators looking to upgrade their qualifications

Objective: To outline course content, application details and career pathways

Website content writing for new veterinary product

Client: Pacific Biotech

Target Audience: Dairy farmers and herd recording centres

Objective: To re-introduce the new and improved cow pregnancy test and reassure the market of its accuracy and reliability

Website content writing for waterproofing specialists

Client: Flex-a-Seal

Target Audience: Builders, architects and project managers

Objective: To re-brand Flex-a-Seal and educate the market about what sets Flex-a-Seal apart

Website content writing for behavioural profiling consultancy

Client: Acuity Consulting

Target Audience: Managers and business owners within medium sized organisations

Objective: To build brand credibility and educate the market on the importance of behavioural assessment and profiling in the recruitment process

Website content writing for mortgage broker business

Client: Hatch Financial Services

Target Audience: First time home buyers and others seeking a new loan

Objective: To set Hatch apart and educate home buyers about the benefits of using a broker

Website content writing for non-profit organisation

Client: Team:MED (within Monash University)

Target Audience: Potential donors

Objective: To educate the market about Team:MED and increase donations in the lead up to the Nepal 2012 mission

SEO content writing campaign for major property brand

Client: RUN Property

Target Audience: Property buyers across Melbourne, Sydney and Brisbane

Objective: To increase the brand's SEO ranking and market profile

Website content writing for pest control company

Client: Natrapest

Target Audience: Buyers within large retail stores and end-consumers

Objective: To create brand awareness and educate the market about the benefits of natural pest control products

Website content writing for salary packaging provider

Client: RemServ

Target Audience: Existing and potential salary packaging providers and employers

Objective: To educate the benefits of salary packaging - how it works and how to get started

Website content writing for workplace relations consultancy

Client: Wise Workplace Solutions

Target Audience: HR managers, lawyers and other managers looking to outsource workplace relations

Objective: To communicate the benefits of outsourcing your workplace relations issues and build brand credibility

Website content writing for legal recruitment firm

Client: Rothfield Legal Recruitment

Target Audience: Partners and managers within law firms and and potential candidates

Objective: To communicate the unique Rothfield Legal value proposition and personalised approach

Website content and email writing for house-sitting service

Client: Happy House Sitters

Target Audience: Prospective home owners and house-sitters

Objective: To educate the market about house-sitting and communicate to ensure all email correspondence is clear and simple

Brochure writing for newly imported retail range

Client: Neumatica re-seller

Target Audience: Giftware buyers and stores owners within the boutique retail sector

Objective: To introduce an exciting and unique line of sustainable products imported from Argentina

Website content writing for enterprise IT firm

Client: Biztech Enterprise Solutions (BTES)

Target Audience: CTOs and other decision-makers within large corporate and government organisations.

Objective: To position BTES as Australia's leading Adobe enterprise solutions provider

Website content writing for IT consultancy

Client: BiztechIT

Target Audience: Business owners and managers of small to medium sized businesses

Objective: To communicate the BiztechIT value proposition and the benefits of outsourced solutions

Brochure writing for commercial property firm

Client: Next Level Property

Target Audience: Complementary professional service providers such as financial planners, accountants and brokers

Objective: To introduce the new business and communicate compelling partnership benefits.

Brochure writing for new product launch

Client: Pacific Biotech

Target Audience: Dairy farmers

Objective: To educate dairy farmers about the new and improved cow pregnancy test and alleviate misconceptions

Brochure writing for strategic advisory and accounting firm

Client: OneFocus

Target Audience: Decision-makers within small to medium sized businesses

Objective: To educate prospects about the OneFocus service offering and the benefits of an integrated financial solution

University course guide consulting and copywriting

Client: Monash University - Faculty of Engineering

Target Audience: Parents and VCE students considering engineering at Monash

Objective: To articulate the key points of difference of Engineering at Monash and outline course options

Corporate profile writing for accounting firm

Client: Rose Corporate

Target Audience: Decision-makers within small to medium sized businesses

Objective: To position Rose Corporate as an accounting firm with a difference and communicate its three key strengths

Corporate profile writing for staff solutions provider

Client: RecRelief

Target Audience: Managers working within the local government sector

Objective: To introduce RecRelief to qualified prospects and make a lasting impression

Website and email newsletter writing for staff solutions provider

Client: Rec Relief

Target Audience: Managers within the local government sector

Objective: To communicate the RecRelief value proposition and distinguish it from recruitment firms

Brochure and letter writing for energy consultancy

Client: Energy Price Solutions

Target Audience: CFOs and other decision-makers within medium to large businesses

Objective: To explain how the EPS model is different to and better than other energy consultants in the marketplace

Direct marketing campaign writing for technology firm

Client: Urban Intelligence

Target Audience: Heads of churches across Melbourne

Objective: To invite recipients to a free seminar presentation showcasing the firm's strengths in the place of workshop sector