Vikki quickly discerned what I was trying to do and say, and created a language and format to match. I’m delighted with the crisp, fresh copy she delivered, and her responsiveness throughout the process.
Vincent Ramos – Director, Advancement
An effective appeal in a tight timeline. We appreciated Vikki’s prompt turn around and creative eye in the development of this campaign.
Jemma Edwards – Donor Development Manager
Vikki and her team were great to deal with and worked through a volume of content for us. They were responsive, efficient and worked hard to understand our requirements. The feedback from within the business was great – and the final outcome was simpler, clearer and more effective.
Zac Vlahandonis – Head of Marketing and Communications
Vikki’s briefs have been to create copy that makes financial jargon simple for an audience that’s not financially literate. She nails the briefs close to perfect the first time, every time. I can rely on her to deliver great copy without much back and forth on drafting.
Justine Hofman – Marketing Manager
Vikki was a godsend to my business. She decluttered my website without taking away essential information. Everything is now clear, easy to read and to the point.
Amanda McGill – Owner
Vikki distilled the essence of what I was after very quickly. She is welcoming and professional in all aspects of her work. A ‘refresh’ was exactly what I was after and I appreciated Vikki’s expertise.
Liz Clarkson – Clinical Psychologist
Vikki is sincere and crafts content that cuts through the noise. She communicates clearly with your target audience in terms they can understand.
Reuben Zelwer – Senior Partner
Vikki was recommended to us by our graphic designer – and we couldn’t be happier. By the end of our first meeting, we were sold. When she nailed the first draft, we knew we had made the right choice. Her quality speaks for itself and her process was so easy and efficient. We have now chosen to work with Vikki on more projects.
Nigel Tadros – Director
KEO Physio Group
Vikki took the time to find out about our business and made sure she understood exactly what we wanted before she wrote the letter for us.
Gary de la Porte – Owner
The Snowball Factory
Vikki from Refresh Marketing challenges you to really understand who your market is so that she can create content that your audience wants to hear rather than what you want to say.
Paul Loughran – Manager, Department of Marketing
Monash University (Monash Business School)
Short and sweet, bite size but meaningful, significant and sincere. I would like to express my gratitude and cannot thank you enough for your inspiration and creativity in writing my online biography. Every helping hand, either small or big makes a huge difference to a lost soul.
Daniel Rose – Founder
Just like magic it all came together under a tight deadline and a vague brief. Your input and creative thoughts at all stages of our project were invaluable.
Gary Levin – Managing Director
Ultimo Dental Software
Vikki was amazing from the first moment and stood out above and beyond the other copywriters I contacted. Her willingness to come meet us to discuss the brief was a breath of fresh air and integral to the success of our project. Due to the nature of our business and the many people involved, the unlimited revisions also appealed. I highly recommend Vikki to anyone – she will take your copy to the next level!
Hayley Murnane – Marketing Executive
Showtime Events Centre
Vikki has been a tremendous help to us. Her knowledge and passion for writing shines through every piece of work. Our 2015 and 2016 Annual Reports specifically stand out. She’s taken the time to understand every aspect of our organisation to ensure her work clearly represents who we are. I’m looking forward to working with her again.
Lucy Duvnjak – Marketing Campaign Executive
St John Ambulance Victoria
Vikki very quickly understood my brief and delivered copy on my brand. Thank you!
Emily Nadelman – Director
Vikki is so much more than a great copywriter. She’s a great listener too! We had a couple of short brainstorming sessions to discuss the brief and she provided a fantastic result within the specified time-frame. Would I recommend Vikki? Absolutely – for her high quality and standard of work, her process, her communication and her can-do attitude.
Michelle Wutzke – Principal
M.B. Secretarial Services
Vikki is very professional, efficient and personable. She listened to my story and reflected the passion I have for my business and my clients. You can be confident that she will represent your passion too.
John Harkin – Managing Director
Our unique brief was a challenge but we received outstanding service and a fast turnaround time which was greatly appreciated. We highly recommend Vikki!
Catherine Rice – Marketing Manager
Safe Ag Systems
Vikki did a great job. Timelines were tough and expectations were high, however the end result was fantastic. We were very happy and grateful. A job very well done.
Nadika Garber – Director
Vikki offers a refreshing no-nonsense, straight-talking approach to her work. She is easy to work and we look forward to doing so again.
Clifford Moss – Director
Good Business Matters | Good Xmas Trail
Vikki did an amazing job rewriting the content for our website. She turned it around quickly and went over and above working on this during holidays and tough deadlines. She was a pleasure to work with.
Chris Dimopoulos – Home Care Segment Advisor
Benetas Aged Care
Thank you very much for all your assistance. It is always great to have your input, improving our message to the market and bringing consistency into everything we do. We’ve come a long way with your help.
Bill van der Linden – Manager
I am so pleased I chose you to write the website content for my business – I barely had to change anything at all! Thanks so much for what you’ve done, I’m truly loving it.
Erin Scott – Director
Healthy Habits Nutrition
Thank you for working with us to create a tagline for our new student services model. We loved so many of your ideas and have decided to go with the one you recommended which we believe is the perfect fit. We really appreciated your rigorous approach to developing options as it made reaching our decision and then explaining our rationale so painless!
Deanne Dunne – Senior Manager, Student Service Network
Vikki is a dynamo who has fully grasped what our business is all about. Her creative writing, vibrant personality and attention to deadlines has allowed our project to progress seamlessly to completion. I am looking forward to continuing our fun and a professional alliance as we enter stage two of our strategy.
Doug Dick – Executive Director
VIPS International Pty Ltd
Vikki is strategic, professional and extremely committed. She helped us clarify our thinking around our brand, vision and service offering and structure our website and communicate with our audience in a way we never could have. We now partner with Vikki for all of our communication needs. Engaging her was the best decision we could have made.
The Positive Psychology Centre
Vikki took the time to understand our offering and created website copy that was spot on. She managed to convey all our key messages succinctly and with flair – and was also a pleasure to work with. Vikki truly has a gift.
Sharon Branicki – Co-Founder
Strive Online Education
Samantha Szadovszky – Marketing
Webtron Online Auctions
Vikki worked with our fundraising team on our 2016 Summer Fire Appeal. She provided valuable input on the cause and format of the campaign, project managed the design and wrote all of the copy. She is an inspirational business partner, who is creative and thorough in everything she does, and is an absolute pleasure to work with. I would not hesitate to recommend her and cannot wait to work with her again on our next project
Heather Wallace – Fundraising Manager
St John Ambulance Australia (Vic) Inc
I have engaged Vikki several times throughout my career while at different organisations and she always produces work of the highest level. Vikki has a terrific ability to distil complex information and transform it into writing that’s appealing and easy to digest. She is easy to work with, delivers on time and on budget – and has a great sense of humour. I will now only work with Vikki when it comes to writing copy!
Michael Jones – Marketing Manager
The College of Law
Vikki was able to easily understand our business and translate our ideas into clear content that represents our brand. Her engagement process was also efficient and saved us a lot of my time.
Adrian Di Bartolo – Technical Consultant
Vikki is full of energy and fresh ideas. She supported us in our recent brand relaunch – rewriting everything from our new website and email templates through to our DM letters and brochures. Vikki works with us from concept creation right through to content delivery and nails it every time. We value her partnership immensely and look forward to working with her for a long time to come.
Julian Mattatia – Managing Director
Vikki was so easy to work with. She transformed our content from a dry business writing style into a vibrant and interesting read. The best part is that after rewriting our entire website, we barely had to make any changes! We were expecting to have to make rounds and rounds of edits – so I am a very happy client right now. She nailed it!
Sarah Breen – Marketing Consultant
Kennedy Needham Corporate Advisors
Firstly, your work is simply fantastic. While reading your draft, I felt myself becoming even more motivated and committed to my organisation’s cause, which must be a good thing. Thank you also for the super quick turnaround. We are very excited to have you on board – so here’s to making a real difference.
Doron Lazarus – National Marketing & Communications Manager
JNF National Division
The quality and professionalism of all our external communications – including newsletters, brochures and website content – has greatly improved since we began to engage Vikki. She has helped us to identify and communicate the key messages of our business, and I’ve received a lot of positive feedback from clients about the enhanced Urban Intelligence brand.
Lior Rauchberger – Director
Australian Unity recently engaged Vikki to rewrite a brochure for a complex product. After a short over-the-phone briefing session, Vikki grasped our project quickly and added value straight away. She worked autonomously – with minimal questions and fuss. Vikki was also transparent with costs and met our tight deadline. What’s more, the quality of her work exceeded our expectations and she was very friendly and easy to communicate with.
Kevin Young – Innovation Manager
Finding time to create new content for our website was a significant burden on our business. When we decided to engage a content writer, we met with Vikki and were very impressed with her personable and practical approach. Vikki is extremely approachable with any idea you may have and her feedback was invaluable. She is a valued asset of our business and we look forward to continuing to work with her in the future.
Leigh Brown – Senior Associate
Working with Vikki was a great experience. She was engaging and perceptive and demonstrated a unique ability to encapsulate feeling into succinct and easy-to-read content. And due to the respect she holds in her industry, she was able to connect me with other professionals who also added great value to my business and marketing strategy.
Tom Crothers – Director
Crothers Financial Planning
Overall it was a great experience working with Vikki. She delivered the project on time and to budget. However, what we valued most, was her general advice about our website strategy and about how we should promote ourselves. We will definitely be recommending Vikki to others.
Kapil Sheth – Vendzone
Vendzone Pty Ltd
We engaged Vikki to edit the Faculty of Education Handbooks and to proof our online course maps. Vikki was thorough and reliable with a professional, consultative approach. She asked a lot of questions to clarify the task which we really valued. The work Vikki delivered was of a high quality and she met our tight deadlines comfortably. We would engage Vikki again.
Kay Ritchie – Curriculum Services Officer & Faculty Handbook Editor
Faculty of Education, Monash University
When a I stumbled across your website via Google, I knew you would be the perfect person to rewrite my webpage. Your marketing background proved invaluable because it helped me understand the importance of defining a clear point of difference for my brand. The research and brand positioning work you did was instrumental in helping to deliver the right message to my customers.
Caroline Hoyle – Director
White Soda Swimwear
Thank you for rewriting our website content – we really value your professionalism, advice and passion. You understood and articulated our point of difference perfectly. Your writing will certainly strike a more powerful connection with our potential clients.
Mary Sdregas – Director
JMRE Real Estate
Vikki is a creative writer who produced impressive results for our new website – without stretching the truth. She was able to meet our tight time-frames and delivered all outputs as promised. I will certainly turn to Vikki again for future writing projects.
Peter Proud – Managing Director
Graph Solutions Pty Ltd
We always knew that writing content for our new website was going to be challenging – so we wanted to be sure we found the right person. When Vikki was recommended to us by someone we trusted, we contacted her straight away. And we were not disappointed. Vikki is easy to deal with, respectful, attentive and responsive. We valued her original ideas and ability to think outside the box. Most importantly however, we are thrilled with the end result.
Simon Exley – Director
Dangerfield Exley Lawyers
Oh my goodness, we love your work! I have been with my hard-to-please partner for 16 years and I have never seen him this ecstatic about anyone before. This is rare feedback on his part I can assure you. I am doing a little happy dance right now because I was the one who found you! Thanks so much for making me look so good, Vikki.
Delilah Wolter – Director
Vikki was a pleasure to work with. She answered all briefs on time, if not before, with fresh and creative ideas. She worked with Kmart for 2-3 months and supported the Marketing team with communications across web and catalogue. She transformed confusing briefs into simple, clear and creative solutions.
Nicole Hayes – Senior Creative
I chose Vikki Maver from Refresh Marketing to update the copy on my video production company’s website. Vikki invested the time, and asked the right questions, to clearly understand my business, and my clients. She not only listened carefully to my requests, but also recommended ideas and approaches I had not considered that led to an even more successful outcome. It’s great working with Vikki because she is very professional and reliable. Vikki was happy to keep working on the project until I was 100% happy. This really showed her commitment to the project, and helped lead to a very positive result.
Ryan Spanger – Managing Director
Vikki really understands writing for the web, she understood our brief and we’re really pleased with her work. Vikki was able to meet our tight deadline and we’ll be recommending her in the future.
Aaron Rutley – Director
I was referred to Vikki by a colleague at Monash – and I’m so glad I was. I loved the way Vikki analysed our course descriptions and rewrote them in a short, simple and uncluttered way. Her suggestions and tips have been excellent.Since first helping us, we asked Vikki to rewrite our entire suite of printed material. I’m now keen to work with her on our online content too.
Naren Chellappah – Marketing & Communications Manager
Faculty of Education, Monash University
Thanks again for the flyer. I really do love it as it just makes it so much clearer and will really strike a chord. You’ve definitely got a gift.
Self-esteem Counsellor and Trainer
I retained Vikki to develop the content for my new business website. She was absolutely amazing in being able to transform arguably dull and repetitive information into something interesting, enjoyable to read and highly informative. Every time I write, whether it be business related to otherwise, I ask myself “How would Vikki put this?” I learnt a lot from Vikki about engaging an audience and I would use her again in a heartbeat. She comes recommended highly from me, that’s for sure.
Rochelle Rothfield – Director
Rothfield Legal Recruitment
Vikki assisted me with the text for my website. She was able to articulate my ideas in a clear, succinct and interesting way, and I love the result.
Karen Wise – Director
Wise Workplace Solutions
Vikki has worked with Hatch Financial Services to develop copy for our website and other marketing materials. We have been delighted with her work on each and every occasion. What stood out is that Vikki took a detailed brief at the outset and went to great lengths to understand both our business and what we were looking for in each piece of copy. This translated into clear, concise copy that conveyed our key messages in a simple but engaging and professional way. I have no doubt that we will continue to use Vikki further.
Tim Gaspar – Director
Hatch Financial Services
At MBS, we typically have several stakeholders that need to approve our external communications, and everyone responds very positively to Vikki’s work. Vikki takes the time to understand our needs – no matter how complex – and asks all the right questions. This means we rarely need to make significant changes to her writing. Her first drafts hit the mark.
Danica Weller – Manager, Direct Marketing and Design
Melbourne Business School
We recently asked Vikki to write a new sales brochure for our business, and we are so pleased we did. We operate in a very complex industry and Vikki did an excellent job understanding our business and transforming our thoughts into a clear and compelling written message. Vikki’s simple yet professional writing style will give us the edge we need in the highly competitive energy market.
Graeme Weller – Managing Director
Energy Price Solutions
Thank you for the awesome job you did writing our new corporate brochure. Your words perfectly capture the unique culture of our firm and the upbeat feel we were seeking. We are very happy and excited with the result!
Shane Rose – Managing Director
Anyone can write but copywriting is an art form that Vikki clearly demonstrates. It’s also the approach to clients through understanding often complex briefs and audiences which has been made it a pleasure to work with Vikki on a number of projects for Monash University. We also had the opportunity to experience a writing workshop seminar which has renewed my own personal interest in what makes for good writing.
Nicole Sims – Associate Director
Vikki has done a very good job capturing a relatively disjointed description of what our company is all about and coming up with an excellent document not only for our customer proposal template, but also for the entire website. I would highly recommend Vikki to anyone serious about their online or on paper image.
Michael Patishman – General Manager
BizTech Enterprise Solutions
Vikki was able to turn dense, confusing web text into short, effective messages. She transformed key pages of our website, making our messages clear and easy to understand.
Melissa Birks – Executive Manager Marketing Strategy
HESTA Super Fund
Engaging Vikki was definitely a wise marketing and business decision. Our website was complex and difficult to interpret, but she turned it around. She changed the words and captured our key messages for all to understand. Vikki is also great to deal with. She provided insightful advice and is a natural communicator. I highly recommend her to anyone.
Janeen Woods – Director
Vikki provided clarity in words from a complexity of thoughts. She helped me communicate the value of my services and produce a website I am proud of.
Trevor White – Principal Consultant
Creative Branch Consulting
We were initially unsure of the value of engaging a professional web writer. But Vikki’s work was well worth our investment. She wrote our entire website and helped us communicate a clear point of difference in our competitive industry. Vikki put into words what we never could have.
Adam Lang – Chief Technical Officer
Vikki Maver performs many writing tasks for the Commercial Card Team and we are confident in her ability to get it right. We value her clear and simple writing style – which is especially important in the banking industry. Vikki’s work never disappoints.
Mary Herbert – Manager (Business Growth, Commercial Cards)
Refresh Marketing made the implementation of our marketing platform a simple process. Vikki is professional, prompt and delivers when she says she will. She definitely has a way with words!
Julian Millman – Director
Next Level Property
Thank you for helping us re-launch our website. You grasped our key business and marketing messages quickly and accurately while providing a fresh perspective on an offering we were too close to. We now proudly promote our new site to clients and prospects. It speaks to our audience and projects the exact image we were hoping for.
Stephen Chow – Director
We are an online business so our website is everything. And until we met you we didn’t realise how important the written message is. We have a complicated service to communicate and you nailed it. The positive customer feedback we started receiving soon after our new content went live, is proof in the pudding. Thank you for taking the time to understand our business and making sure you got it right. Plus the extra marketing tips and ideas you gave us along the way were invaluable.
Malcolm Myers – Director
Happy House Sitters
We wish we found you long ago. It was like you wove a magic wand over our words. You helped us find the right image for our business and now appreciate what a difference it makes hiring someone of your experience and calibre.
Tanya Simon – Director
TDS Plumbing Services
Working with Vikki from Refresh Marketing was a great experience. Her comprehensive knowledge and professionalism helped us considerably. We were very happy with the quality of her writing and the speed with which she delivered. I would certainly recommend Refresh Marketing to others.
Raymond Zhang – General Manager
RZ Owens Constructions Pty Ltd
After one briefing session, Refresh Marketing’s first draft of copy was brand compliant and met the websites copy objectives. Style and tone were perfect.
Mabel Estrella – Account Director
I have worked with Vikki Maver for more than four years and I have always valued her marketing insights and her deep understanding of the marketing process. Vikki has completed many copywriting assignments for me and without exception her work has always been of the highest order. She has the happy knack of being able to connect with target markets and to craft impactful copy that works.
Frank Chamberlin – Lecturer, Direct Marketing
Vikki took my sentiments and ideas and cleverly crafted them into something catchy and readable.
Andi Herman – Director
Franck Vigouroux – Principal
Westside Strata Management
Vikki created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was ‘refreshing’ to find someone who understood our needs and delivered a product beyond our expectations.
Marc Lacoste – National Concierge Manager
The GPT Group
Vikki delivered an excellent training session on Business Writing Skills. She kept everyone engaged throughout the entire session and all the attendees walked away with new skills. I recommend her very highly and would use her again without hesitation. Vikki is truly an expert in her field.
Preeti Khushu – Director
The attendees got a lot from the training and we’re already seeing an improvement with some of the staff. One of the girls said that the training helped her to reduce the content while still providing the necessary detail.
Lorraine Pelzer – Practice Manager
Thank you again for the fantastic workshop you presented to our team today. Everyone was enthusiastic about what they learned with you. And you were right, they have started using it right away! You produced exactly what I was looking for, if not more!
Nettie Handley – CEO
Complete Risk Analysis Australia Pty Ltd (CRA)
Fantastic and valuable day, Vikki. You managed to cover so much useful content and my team got a huge amount out of it. The mix of theory and activities was also exactly what I was hoping for. This workshop has given us a lot to improve on and I am sure will make a real difference.
Michael Jones – Deputy Director of Marketing
The College of Law
We regularly engage Vikki Maver to conduct business writing training for managers across three campuses at Deakin University. On each and every occasion I receive terrific feedback from all participants. She delivers at a good pace which keeps everyone interested and involved – and her writing tips are effective and easy to implement. Vikki also tailors the course content to our organisation, keeping the sessions relevant and engaging.
Sandra Mussett – Executive Officer (Office of The VP)
We asked Vikki to present at our annual WordPress conference in 2011 – and then again in 2013 – on how to write for an online audience. On both occasions Vikki researched our audience and tailored her talk accordingly. Her content and delivery both hit the mark and her tips and techniques brought lasting value to attendees. To top it off, Vikki communicated clearly with organisers before and after the events and is a pleasure to work with.
Dee Teal – Conference Organiser
Vikki has been running business writing and web writing training sessions for our organisation since 2008. She has trained hundreds of our staff and her courses are always very well received – rating in the ‘exceptional’ category in our evaluations. Vikki builds a respectful relationship with our employees and understands our commercial objectives. She is also very accommodating with her training schedule and easy to work with when I create our corporate training calendar. Vikki is very much an asset to our organisation.
Lyndsey Smith – Capability & Engagement Advisor, Organisation Development
City of Greater Geelong
I would like to endorse the quality of training provided by Vikki Maver for the Marketing Team at ANCA. Vikki provided simple and informative training which enabled us to improve our communications and write with greater clarity.
Simon Richardson – Product Manager
ANCA Machine Tools
We got a lot more out of the workshop than we expected. The session was well presented and the subject matter was accessible and well-tailored to our business.
George Rogers – Corporate Management Accountant
Thank you for a great workshop – everyone really enjoyed it and felt they learnt a lot. The pace of the training was perfect for our group, you really kept it interesting and moving, which meant the day went so fast. Keep an eye on our web pages, am sure they will be greatly improved as a result of your training.
Rachael Ruz – Manager, HR Information & Systems
Thanks for coming in to train our marketing team. We are all using the techniques you taught us and it is making a real difference to our communications.
Tara Anderson – Marketing and Communications Manager
Thank you for a very worthwhile day – what a difference this will make. Your workshop exceeded our expectations.
Zana Ballantyne – Learning & Development Manager
We had Vikki come in to train five different groups and the feedback was positive each time. The course was relevant for all staff and has definitely been useful – no doubt about it. The sessions were well presented and Vikki’s knowledge of the topic was excellent.
Irene Tan – Human Services
After our first session, we asked Vikki to come back and conduct the web writing course to another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.
Jade Gulliver – Website Officer
City of Moonee Valley
Vikki was able to tailor a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend to others.
Ryan Raybould – Web Content Officer
City of Greater Geelong
We had a large group of our people attend the session with Vikki and we were thrilled with the results. Everyone gained something practical and we felt the time investment was well worthwhile.
Suzana Ristevski – Strategic Marketing Director
I was referred to Vikki by a colleague at Monash – and I’m so glad I was. We invited her in to deliver a writing workshop for our team and her suggestions and tips have been excellent. The session was terrific and we are becoming confident and capable writers ourselves!
Naren Chellappah – Marketing Manager
Faculty of Education, Monash University
Vikki delivers a well-paced and interesting web writing program. She is extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. She is easy to work with and I would have no hesitation in recommending Vikki for the delivery of a web writing course.
Jill Lewis – Web Training Consultant
Vikki ran a terrific half-day Writing for the Web workshop for us. It was energetic, focused and engaging. She struck the right balance between explaining the foundation of effective online communication and practical activities. She consulted with us on what we needed prior to the workshop resulting in a presentation that was well-tailored to our needs. All the attendees from Victoria’s courts and other legal sector organisations gave uniformly enthusiastic feedback. I highly recommend her for in-house training.
Elisa Berg – Deputy Director, Manager Online Strategy and Publishing
Victoria Law Foundation
We invited Vikki in to train our team on how to write for the web. The course was interesting and relevant and Vikki’s presentation style was clear, fun and engaging. All trainees found the session very practical and worthwhile and we can’t wait to practise all her great writing tips as we rewrite our website in coming months.
Tracey Olive – Manager Corporate Services
Whitehorse Maningham Libraries
Vikki attended our office over two days and conducted seminars with outstanding success and results. We would have her back at any time.
Tony Aarons – Associate Director