Stop burying your head in the sand (when it comes to content)

If your approach to blogging and eDMs is inconsistent at best, you need a content writing partner you can rely on.

A content strategy is an important investment in the digital profile of your brand. It will help you tap into the pool of prospects searching for what you provide – and build your reputation as a thought-leader within your industry.

Does your business really need a content strategy?

Not necessarily. However, most businesses I come across would benefit from some form of content strategy – even if it’s just a quarterly newsletter or blog article. Here are just some of the benefits to get us started:

  • New business: Generate more enquiries through SEO
  • Loyalty & retention: Stay top of your customers’ minds more often
  • Expertise: Showcase your value and talent
  • Reinforcement: Communicate and entrench your brand messages
  • Database growth: Grow and refine your email database
  • Likeability: Captivate your audience with interesting and engaging content

Getting started is easier than you think

Creating a content strategy doesn’t have to be complicated. And I can support you every step of the way.

I’ll start by asking you some basic but important questions such as:

  • Who’s your audience?
  • What’s your competitive edge?
  • What can you write about with authority and authenticity?

From there, I’ll develop story ideas and a publishing calendar that aligns with your brand messages – and then create ongoing content on your behalf.

Finally, I use proven tactics to amplify your content to key target audiences. With the right strategies in place, it’s an investment that pays for itself.

If you’re looking for a content partner with proven marketing expertise, please contact me.