Brand voice development + articulation
Your brand voice is one of your organisation’s most important assets. It shapes how people experience your brand and sets you apart from competitors. At RM, we help you define and document a voice that’s memorable and easy for everyone – from leaders and frontline teams to agencies and AI tools – to put into action.
Why your brand voice matters
Your brand voice is how your organisation sounds – everywhere.
When it isn’t clearly defined, every team member, contractor and AI tool guesses at your tone. And your communications start to feel fragmented and forgettable.
Defining your brand voice is an investment that pays off in:
- Stronger brand recognition: Every message sounds like ‘you’ – building familiarity and trust.
- More consistent communications: Teams, agencies and tools all work from the same playbook.
- Faster content creation: Writers spend less time guessing and revising, so projects move faster.
- Better user experience: Customers get a clear, cohesive impression of who you are.
- Higher ROI on marketing spend: Messaging becomes sharper, more persuasive and more effective.
Is our brand voice service right for you?
This service is for organisations that want to sharpen their message and make sure their communications sound deliberate and distinctive.
We’re the right partner if you:
- Don’t have a brand voice yet: You want to define it properly before launching new campaigns or content.
- Have an outdated guide: You need to review and refine an existing voice so it feels current and useful.
- Struggle with consistency: You’re tired of seeing different tones across teams, channels or documents.
- Want something practical: You need more than abstract words like ‘innovative’ or ‘professional’ – and want guidance people can actually follow.
- Are about to scale content production: You want AI tools, agencies and internal teams to all speak with one voice.
Real stories, real impact
Unifying Safe Ag Systems' brand voice to build trust with clients who value authenticity.
Read case study
Giving Vivi a brand voice that makes its work easy to understand – and exciting to believe in.
Read case study
Why leading brands choose RM for brand voice
Plenty of agencies talk about brand voice guides. We make them usable.
When you work with RM, you get:
- Collaborative workshops: We bring your key stakeholders together to uncover what your voice should sound like.
- Expert facilitation: We ask the right questions to get consensus and keep the process focused.
- Clear, practical documentation: Your guide will include examples, dos and don’ts – and before-and-afters.
- Team engagement: We can present your voice back to the wider team and answer their questions so it sticks.
- Voice refinement: If you already have a brand voice, we can audit and sharpen it for clarity and usability.
Our approach turns ‘brand voice’ from a vague idea into a tool your people can actually use every day.
Where we fit in your brand voice project
Brand voice development can be a standalone project or the first step in a larger content marketing program. Our role typically includes:
- Running stakeholder workshops to define or refine your voice
- Creating clear, practical brand voice documentation with examples
- Presenting and embedding the voice across your organisation
- Reviewing how your current content aligns with your new voice
- Equipping teams, agencies and AI tools to apply the voice consistently
When we’re involved, you get a voice that feels authentic – and communications that are consistent and on-brand.
Quick-fire FAQs
Do we need a brand voice guide if we already have a writing style guide?
Yes. A writing style guide covers mechanics (spelling, grammar, formatting, etc.), while a brand voice guide explains tone, personality and how you want to sound. They work best together.
Can you just review our existing brand voice guide?
Absolutely. We can audit what you have and either refine it or rebuild it to make it more usable and practical.
Can you help us roll this out internally?
Yes. We can present the guide to your team, run Q&A sessions and create tools to help embed the voice across your organisation.
And through our sister company, Communication Skills Academy, we can even embed the voice through a tailored dynamic digital writing workshop for your team.
What makes RM's brand voice documents different?
They’re practical. We include examples, before-and-after comparisons and clear dos and don’ts… not just adjectives that leave people guessing.
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