A seasoned copywriter
with a marketing soul

If you’ve landed here, you already know the value a professional copywriter will add to your brand.

But with me, you’re getting more than a copywriter.

You’re also getting a qualified and instinctive marketer who knows how to uncover – and articulate – your point of difference. So if you’re serious about standing out from the crowd, I could be exactly what you’re looking for.


Surprises are for birthdays – not business relationships. Discover what you can expect when you choose to work with me.


No vague or empty promises here. I offer simple, specific guarantees that no other copywriter is prepared to make.


I work with big brands, start-ups and small businesses of all kinds. And I’ve written for almost every industry under the sun.


You can take the girl out of marketing – but you can’t take marketing out of the girl (or so it seems)!

With a lifelong passion for branding and communications, I now channel my marketing prowess through the written word.

For me, copywriting is the perfect left brain-right brain partnership. I love talking creative strategy and grammatical correctness in equal measure.

And as a writing skills trainer for over 10 years, I get to share my expertise and sprinkle my passion far and wide.




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St John Ambulance Annual Report 2016

St John Ambulance

Annual report writing
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Showtime Events Centre

Proposal copywriting
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First Aid in Schools Program

St John Ambulance Australia (Victoria)

Direct mail campaign copywriting
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College of Law

The College of Law

Website content writing
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Calvary Health Care

Magazine copywriting
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Hypersonic Industries

Catalogue copywriting
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Hospital Glamour feature

Hospital Glamour

Website content writing
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Brochure copywriting



Her suggestions and tips have been excellent

I was referred to Vikki by a colleague at Monash – and I’m so glad I was. I loved the way Vikki analysed our course descriptions and rewrote them in a short, simple and uncluttered way. Her suggestions and tips have been excellent.Since first helping us, we asked Vikki to rewrite our entire suite of printed material. I’m now keen to work with her on our online content too.

Naren Chellappah – Marketing & Communications Manager
Faculty of Education, Monash University

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Comprehensive yet accessible for all skill levels

Vikki was able to tailor a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend to others.

Ryan Raybould – Web Content Officer
City of Greater Geelong

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Her passion shines through

Vikki has been a tremendous help to us. Her knowledge and passion for writing shines through every piece of work. Our 2015 and 2016 Annual Reports specifically stand out. She’s taken the time to understand every aspect of our organisation to ensure her work clearly represents who we are. I’m looking forward to working with her again.

Lucy Duvnjak – Marketing Campaign Executive
St John Ambulance Victoria

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Vikki’s courses always rate in the ‘exceptional’ category in our evaluations

Vikki has been running business writing and web writing training sessions for our organisation since 2008. She has trained hundreds of our staff and her courses are always very well received – rating in the ‘exceptional’ category in our evaluations. Vikki builds a respectful relationship with our employees and understands our commercial objectives. She is also very accommodating with her training schedule and easy to work with when I create our corporate training calendar. Vikki is very much an asset to our organisation.

Lyndsey Smith – Capability & Engagement Advisor, Organisation Development
City of Greater Geelong

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