A seasoned copywriter
with a marketing soul

If you’ve landed here, you already know the value a professional copywriter will add to your brand.

But with me, you’re getting more than a copywriter.

You’re also getting a qualified and instinctive marketer who knows how to uncover – and articulate – your point of difference. So if you’re serious about standing out from the crowd, I could be exactly what you’re looking for.


Surprises are for birthdays – not business relationships. Discover what you can expect when you choose to work with me.


No vague or empty promises here. I offer simple, specific guarantees that no other copywriter is prepared to make.


I work with big brands, start-ups and small businesses of all kinds. And I’ve written for almost every industry under the sun.


You can take the girl out of marketing – but you can’t take marketing out of the girl (or so it seems)!

With a lifelong passion for branding and communications, I now channel my marketing prowess through the written word.

For me, copywriting is the perfect left brain-right brain partnership. I love talking creative strategy and grammatical correctness in equal measure.

And as a writing skills trainer for over 10 years, I get to share my expertise and sprinkle my passion far and wide.




Catalogue copywriting for bed manufacturer
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Brochure copywriting for boutique volume builder
View Real Estate & Property
Hospital Glamour feature
Website content writing for hospital gown brand
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Direct mail campaign copywriting for non-profit organisation
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Annual report writing for not-for-profit
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Website content writing for legal training provider
View Education
Magazine copywriting for health care organisation
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Proposal copywriting for events centre
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We loved so many of your ideas

Thank you for working with us to create a tagline for our new student services model. We loved so many of your ideas and have decided to go with the one you recommended which we believe is the perfect fit. We really appreciated your rigorous approach to developing options as it made reaching our decision and then explaining our rationale so painless!

Deanne Dunne – Senior Manager, Student Service Network
Deakin University

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Already seeing an improvement

The attendees got a lot from the training and we’re already seeing an improvement with some of the staff. One of the girls said that the training helped her to reduce the content while still providing the necessary detail.

Lorraine Pelzer – Practice Manager
Family Care

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Proof was in the pudding

We are an online business so our website is everything. And until we met you we didn’t realise how important the written message is. We have a complicated service to communicate and you nailed it. The positive customer feedback we started receiving soon after our new content went live, is proof in the pudding. Thank you for taking the time to understand our business and making sure you got it right. Plus the extra marketing tips and ideas you gave us along the way were invaluable.

Malcolm Myers – Director
Happy House Sitters

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They have started using it right away

Thank you again for the fantastic workshop you presented to our team today. Everyone was enthusiastic about what they learned with you. And you were right, they have started using it right away! You produced exactly what I was looking for, if not more!

Nettie Handley – CEO
Complete Risk Analysis Australia Pty Ltd (CRA)

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