Blog

5 reasons to transform your council staff into web writing whizzes

By Vikki Maver| 9 September 2018

I ran a series of web writing workshops for a local council in Sydney recently. And during one of the sessions, one participant piped up with this profound observation:

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How bad writing can kill brands, businesses… and people

By Vikki Maver| 29 August 2018

Where were you in the early hours of 29 January 1986?

If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.

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Your Millennial Slang Translator – V2.0

By Vikki Maver| 26 July 2018

You asked. We answered.

It’s been almost a year since we published our record-breaking post: Your 3-minute crash course in millennial slangAnd just as I was starting to use them with confidence, words like ‘bae’, ‘lit’ and ‘salty’ are already yesterday’s news!

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9 insider secrets to a ‘headache-proof’ copywriting career

By vikki| 25 June 2018

After my son’s first day of school a few years ago, he came home with some exciting news to share.

Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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Is bad writing a silent weakness in your workplace?

By Vikki Maver| 20 June 2018

There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.

Bad business writing.

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5 steps to choosing a 5-STAR copywriter

Hand holding magnifying glass scanning row of people.

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

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How did they begin? The fascinating origins of 10 everyday sayings

By Sara Burke| 23 May 2018

Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?

What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?

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Join the Rebel Writers Club – with us!

By Vikki Maver| 23 April 2018

Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.

But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.

So, here are 11 rules you need to forget to keep your business writing current and compelling:
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