Blog

Your 3-minute crash course in millennial slang

By Vikki Maver| 4 September 2017

If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.

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Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)

By Vikki Maver| 21 August 2017

Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.

In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.

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13 phrases you might be stuffing up

By vikki| 2 July 2017

Looking like an idiot is never fun.

But how many times have you found yourself puzzled over the correct way to say or write something?

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5 signs your website content sucks

By Vikki Maver| 13 May 2017

I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.

When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.

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How to stop writing ‘like a girl’ in the workplace

By Vikki Maver| 30 January 2017

I am a staunch feminist. Proudly vocal about gender equality. Career driven. Financially independent. And acutely aware of the subtle (and not-so-subtle) sexism that continues to plague modern society – in the workplace, the media and family life.

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CUSTOMER TESTIMONIALS: Is your business screwing it up?

By Vikki Maver| 27 October 2016

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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How to avoid paying for a website that looks like POO!

By Vikki Maver| 22 August 2016

Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.

Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!

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The dos & don’ts of creating a winning corporate brochure

By Vikki Maver| 13 July 2016
RM_Brochures

I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.

Without a corporate brochure.

Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?

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