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Here at Refresh Marketing, we hear it all the time: It’s impossible to make our writing interesting when our subject matter is so boring.

You’ve just wrapped up a meeting with a hot new prospect. And it went well. Really well. In fact, your gut is telling you it’s yours to lose. Now all that’s left to do is whip up a killer sales proposal – and the deal is done.

Easy, right?

So you’ve been tasked with creating next month’s blog article, email newsletter or advertisement. But as we all know, writing can sometimes make you want to hurl profanities left, right and centre.

We hear you! In fact, we too drop the F-bomb every now and then (shh…).

So here are some of the most common frustrations we bet you’re shouting – along with some handy online tools to save the day!

Annual report.

Say these two words to almost anyone and they’ll instantly think of a stale yearly report printed on thick stacks of paper… while they try to suppress a big fat yawn!

But times are changing. And so can you.

If your business has just hired fresh graduates, you probably have a long list of things to teach them. But have you included business writing on your list?

If not, don’t be surprised if your grads’ emails read like complicated theses… rather than simple, clear messages.

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Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.

Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.

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Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.

And boy have I heard my fair share of blogging BS.

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