From the lecture hall to the office: here’s how to transform the way your grads write
If your business has just hired fresh graduates, you probably have a long list of things to teach them. But have you included business writing on your list?
If not, don’t be surprised if your grads’ emails read like complicated theses… rather than simple, clear messages.
How to write a ‘bad news’ email: your step-by-step guide
Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.
Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.
How to think like a copywriter – when you have no choice
Some nine-year-olds like to draw. Others dance, run or skate.
But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.
And boy have I heard my fair share of blogging BS.
5 reasons to transform your council staff into web writing whizzes
I ran a series of web writing workshops for a local council in Sydney recently. And during one of the sessions, one participant piped up with this profound observation:
How bad writing can kill brands, businesses… and people
Where were you in the early hours of 29 January 1986?
If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.
Your Millennial Slang Translator – V2.0
9 insider secrets to a ‘headache-proof’ copywriting career
After my son’s first day of school a few years ago, he came home with some exciting news to share.
‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’
Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.