How bad writing can kill brands, businesses… and people
Where were you in the early hours of 29 January 1986?
If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.
7 months. 7 lessons: My internship at Refresh Marketing
As a soon-to-be graduate, I was hungry to get my hands on some real-world experience. Lucky for me, I didn’t find just ANY internship – I found THE internship.
And now that I’m officially on the team (yay me!), I’d like to share seven lessons I learnt during my first seven months at Refresh Marketing.
Your 3-minute crash course in millennial slang
If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.
Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)
Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.
In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.
13 phrases you might be stuffing up
Looking like an idiot is never fun.
But how many times have you found yourself puzzled over the correct way to say or write something?
5 signs your website content sucks
I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.
When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.
How to stop writing ‘like a girl’ in the workplace
I am a staunch feminist. Proudly vocal about gender equality. Career driven. Financially independent. And acutely aware of the subtle (and not-so-subtle) sexism that continues to plague modern society – in the workplace, the media and family life.
CUSTOMER TESTIMONIALS: Is your business screwing it up?
Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.