7 lies you’re telling yourself about your shamefully old website
The Refresh Marketing website you see today was built in 2015.
Back then, I was a lonely freelancer – offering limited services to a handful of clients.
Today, six years on, Refresh Marketing is a bustling agency with five writers on the team and 50+ client projects on the go at any one time.
So as you can imagine, the 2021 version of my business barely resembles the 2015 incarnation.Read More
‘Our Favourite Gigs’ 2020
Do you make these embarrassing mistakes in your business writing?
There are countless grammatical mistakes that compromise your credibility. And believe me, selecting just a few for this blog post was difficult.
In the end, I resolved to focus on those that annoy me the most.
So here goes: 10 grammatical mistakes that drive Vikki CRAZY (and do you no favours either).
Want to rank well on Google? This is the type of expert you REALLY need.
Do you dream for your content to appear on that elusive first page of Google? (Let’s face it, who doesn’t?)
If so, you’ve probably learnt a thing or two about SEO content and keywords. But so have all the millions of other business owners out there – including your competitors.
So how do you make your content rank ahead of the pack?
Consulting an SEO expert is a smart first step. But then, who ends up writing your content – and will they have all the skills to make it a winner in Google’s eyes?Read More
17 quick and dirty tips for hosting an online training session (from a true amatuer)
Let me be clear, right off the Wuhan bat: when it comes to ‘virtual’ training, I am no expert.
(Face-to-face training’s another matter. I’ve been doing that for 12 years.)
But just like every other business owner and her cavoodle in 2020, this pandemic has forced me to create a COVID-Safe version of my offering – in an effort to keep my balance sheet in the black.Read More
Murphy’s Law friggin screwed with me today. And this is what I learned.
The moment I woke up this morning, I knew today was going to be memorable. A milestone day. A turning point in my business, if you will.
And it was memorable. Just not for the reasons I had imagined in my romantic, annoyingly ‘half glass full’ mind.Read More
How to write for your brand in this shitty new world
I don’t have time to write a long intro for this post. And you don’t have time to read one. So I’m skipping the warm-up – and cutting to the chase. Here goes: 15 bite-sized tips to help with your corporate comms, copywriting and content marketing in this shitty, unfamiliar world.Read More
6 writing blunders to avoid in a crisis (with real ‘bad’ examples)
There’s never been a more critical time to get your writing… right.
This week we’ve been knee-deep helping our clients improve their COVID-19 communications (mainly broadcast emails and social posts).Read More