Blog

Do you make these embarrassing mistakes in your business writing?

By Vikki Maver| 21 August 2020
embarrassing mistakes in business writing

There are countless grammatical mistakes that compromise your credibility. And believe me, selecting just a few for this blog post was difficult.

In the end, I resolved to focus on those that annoy me the most.

So here goes: 10 grammatical mistakes that drive Vikki CRAZY (and do you no favours either).

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Want to rank well on Google? This is the type of expert you REALLY need.

By Sarah Vanderschoot| 22 July 2020
sei-copywriter-google-ranking

Do you dream for your content to appear on that elusive first page of Google? (Let’s face it, who doesn’t?)

If so, you’ve probably learnt a thing or two about SEO content and keywords. But so have all the millions of other business owners out there – including your competitors.

So how do you make your content rank ahead of the pack?

Consulting an SEO expert is a smart first step. But then, who ends up writing your content – and will they have all the skills to make it a winner in Google’s eyes?

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17 quick and dirty tips for hosting an online training session (from a true amatuer)

By Vikki Maver| 1 June 2020

Let me be clear, right off the Wuhan bat: when it comes to ‘virtual’ training, I am no expert.

(Face-to-face training’s another matter. I’ve been doing that for 12 years.)

But just like every other business owner and her cavoodle in 2020, this pandemic has forced me to create a COVID-Safe version of my offering – in an effort to keep my balance sheet in the black.  

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Murphy’s Law friggin screwed with me today. And this is what I learned.

By Vikki Maver| 20 May 2020

The moment I woke up this morning, I knew today was going to be memorable. A milestone day. A turning point in my business, if you will. 

And it was memorable. Just not for the reasons I had imagined in my romantic, annoyingly ‘half glass full’ mind. 

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How to write for your brand in this shitty new world

By Vikki Maver| 10 April 2020

I don’t have time to write a long intro for this post. And you don’t have time to read one. So I’m skipping the warm-up – and cutting to the chase. Here goes: 15 bite-sized tips to help with your corporate comms, copywriting and content marketing in this shitty, unfamiliar world.

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6 writing blunders to avoid in a crisis (with real ‘bad’ examples)

By Vikki Maver| 19 March 2020

There’s never been a more critical time to get your writing… right.

This week we’ve been knee-deep helping our clients improve their COVID-19 communications (mainly broadcast emails and social posts).

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Unsticking the stuck: my secrets to conquering writer’s block

By Sarah Vanderschoot| 28 January 2020

Your to-do list is longer than the line at an ALDI Special Buys sale. Your deadline is looming. And no ideas are coming. It’s plain and simple – you’ve got writer’s block (fear not – we’ve all been there, many times before).

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10 easy peasy ways to spice up your writing

By Sara Burke| 13 August 2019

Here at Refresh Marketing, we hear it all the time: It’s impossible to make our writing interesting when our subject matter is so boring.

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