Blog

5 signs your website content sucks

By Vikki Maver| 13 May 2017

I’m just like a doctor. Ok, not really. But there are similarities. Bear with me here.

When people first discover that I am a website copywriter (at a party, networking event, wherever), they ask me if I wouldn’t mind having a quick squiz at their website to let them know if assure them it’s ‘okay’.

Read More

How to stop writing ‘like a girl’ in the workplace

By Vikki Maver| 30 January 2017

I am a staunch feminist. Proudly vocal about gender equality. Career driven. Financially independent. And acutely aware of the subtle (and not-so-subtle) sexism that continues to plague modern society – in the workplace, the media and family life.

Read More

CUSTOMER TESTIMONIALS: Is your business screwing it up?

By Vikki Maver| 27 October 2016

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

Read More

How to avoid paying for a website that looks like POO!

By Vikki Maver| 22 August 2016

Last month, two separate clients contacted me within half an hour of each other. Both were beside themselves. They don’t know each other, but they certainly know each other’s pain; paying good money for a website they hate.

Or as one of the two clients phrased it so eloquently, a website that ‘looks like poo’!

Read More

The dos & don’ts of creating a winning corporate brochure

By Vikki Maver| 13 July 2016
RM_Brochures

I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.

Without a corporate brochure.

Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?

Read More

The one thing every ‘good’ website copywriter does. Except me.

By Vikki Maver| 16 May 2016

If you’ve ever engaged a copywriter, you’ll be familiar with the steps involved to ensure a smooth experience and positive outcome.

Read More

Here’s why my business is growing so rapidly. And it’s got nothing to do with me.

By Vikki Maver| 22 March 2016

As a freelance copywriter for over 12 years, working from home has been heaven.

Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.

Read More

Please, please DON’T ask me to do this before I write your website content

By Vikki Maver| 14 January 2016

Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.

Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.

Read More