Blog

5 steps to choosing a 5-STAR copywriter

Hand holding magnifying glass scanning row of people.

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

Read More

How did they begin? The fascinating origins of 10 everyday sayings

By Sara Burke| 23 May 2018

Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?

What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?

Read More

Join the Rebel Writers Club – with us!

By Vikki Maver| 23 April 2018

Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.

But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.

So, here are 11 rules you need to forget to keep your business writing current and compelling:
Read More

How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
Read More

How bad writing can kill brands, businesses… and people

By Vikki Maver| 13 January 2018

Where were you in the early hours of 29 January 1986?

If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.

Read More

7 months. 7 lessons: My internship at Refresh Marketing

By Victoria Zhu| 15 December 2017

As a soon-to-be graduate, I was hungry to get my hands on some real-world experience. Lucky for me, I didn’t find just ANY internship – I found THE internship.

And now that I’m officially on the team (yay me!), I’d like to share seven lessons I learnt during my first seven months at Refresh Marketing.
Read More

Your 3-minute crash course in millennial slang

By Vikki Maver| 4 September 2017

If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.

Read More

Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)

By Vikki Maver| 21 August 2017

Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.

In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.

Read More