Copywriting courses for teams

Crank up the power of their words

Copywriting Fundamentals is a one-day workshop, delivered through our sister company, Communication Skills Academy.

So if you want to inspire your team with insider copywriting secrets and techniques for your print ads, brochures and digital content – read on!

Are your marketers writing with impact?

How much time, money and credibility does your business lose from:

  • Dry, repetitive marketing materials that don’t resonate?
  • Brochures and sale letters that don’t grab attention?
  • Generic case studies and articles that bore your readers?
  • Poorly written eDMs that are repeatedly ignored?

Thankfully, however, it doesn’t have to be this way. Not anymore.

What your team will learn

Copywriting Fundamentals will teach your marketing team how to use words that:

  • Make audiences sit up and take notice
  • Articulate a true point of difference
  • Communicate with conviction
  • Establish credibility
  • Connect through emotional appeals
  • Inspire action

How it works

Your workshop will be:

  • Highly interactive and practical
  • Tailored to your team and your specific training objectives
  • Held in your office (or online) on a date that’s convenient for you
  • Based on a fixed fee for a set number of attendees

Ideal for marketing teams across large organisations

This workshop is for anyone who writes on a daily basis. Even your most skilled writers will walk away with renewed confidence.

  • Brand managers
  • Communications officers
  • Marketing executives
  • Web content producers

Delivered online or face-to-face

We run our workshops both face-to-face and online. The choice is yours.

If you can gather your team in one location easily, face-to-face is the way to go. (And yes, we do travel interstate.)

But, if your team is geographically dispersed or works remotely, we also offer an online workshop. Complete with quizzes, polls, breakout rooms and more – we’ll keep your people engaged from beginning to end!

The opinions that matter

  • Exactly what I was hoping for

    Fantastic and valuable day. You managed to cover so much useful content and my team got a huge amount out of it. The mix of theory and activities was also exactly what I was hoping for. This workshop has given us a lot to improve on and I am sure will make a real difference.

    Michael Jones | Deputy Director of Marketing The College of Law

  • Already started using the techniques

    The workshop was engaging and the team is still praising RM. The staff have already started using the techniques they provided.

    Leng Warwar | Manager Osteopathy Australia

  • Comprehensive yet accessible for all skill levels

    RM was able to tailor a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend it to others.

    Ryan Raybould | Web Content Officer City of Greater Geelong

  • Refresh Marketing’s courses always rate in the ‘exceptional’ category in our evaluations

    Refresh Marketing have been running business and web writing training sessions for our organisation since 2008. They have trained hundreds of our staff and their courses are always very well received – rating in the ‘exceptional’ category in our evaluations. RM builds a respectful relationship with our employees and understands our commercial objectives. They are also very accommodating with their training schedule and easy to work with when I create our corporate training calendar. RM is very much an asset to our organisation.

    Lyndsey Smith | Capability & Engagement Advisor, Organisation Development City of Greater Geelong

  • A groundswell for change

    Thank you for today. I have overwhelming feedback that your training was a great success. One of my team members already told me that the advantage of taking the course together will create a groundswell for change. So – thank you!

    Paddy Scott | Marketing Manager APT Travel / Travelmarvel

  • Refresh Marketing really proved their authority in the writing space

    I’ve worked with RM previously and was very excited to engage them in my new role. Despite lockdown, we had two amazing sessions that were engaging and valuable to everyone who attended. RM really proved their authority in the writing space. The courses were a great balance of listening and putting the theory into practice!

    Rebekah Dus | National Digital Marketing Manager AMP Capital

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