Content Lab

Free writing resource lab? Yes, please!

Keen to clean up your comms… and wake up your readers?

Welcome to the RM Content Lab – your one-stop destination for putting your writing woes to rest. From mastering the everyday email to crafting digital content that connects, these resources are full of our tricks of the trade.

Simply enter your name and email to unlock our lessons… for FREE. (No sneaky spamming, we promise!)

A writing style guide for your workplace

Scattered styles and wild words in your workplace writing?

Every business needs its own writing style guide to ensure a consistent and credible brand. But if you’re not ready to invest in a tailored one just yet, we’ve got you covered.

The perfect head start for any workplace, this guide will get everyone on the same page – on everything from date and time formats to capital letters and punctuation.

So download now to share with your team today. You won’t be sorry.

Your bullet-proof guide to bulleted & numbered lists

You and your colleagues agree on one thing: numbered and bulleted lists are the bomb.

But perhaps you don’t agree so readily on when to use them – and how they should be formatted and punctuated.

While there’s no one ‘correct’ way to write lists, consistency should always be front of mind.

That’s where this guide comes in.

With tips on clarity, capitals and everything in between – this guide is the key to learning when, why and how to use lists.

How to write for a diverse audience

Your audience comes from all walks of life – and your writing should reflect that.

In line with the most up-to-date Australian Government Style Manual, this guide teaches you how to produce writing that includes and respects people of all cultures, genders, ages and abilities.

Educate yourself – and your staff – on the inclusive language that best connects with our community.

Secrets to spice up your digital writing

Scratching your head on how to engage your online audience more effectively?

If your gut is telling you that your company eDMs, blog posts and landing pages should be returning better results, this guide could make all the difference.

The perfect tool to share with your in-house content writers, this guide offers 11 tried-and-tested tips to revive your brand voice and create eye-catching digital content.

Your workplace plain English translator

When it comes to writing at work, fancy is not your friend.

But writing clearly and concisely doesn’t come naturally to everyone. Until now.

This guide exposes the time-wasting words and redundant phrases you and your team can ditch from today.

So, go on! Learn how to swap sophisticated for simple – and cut out the clutter – with our popular Plain English Translator.

How to write a killer case study

Struggling to give your wins the words they deserve?

Quit smothering your success stories with second-rate writing. Discover our secrets to killer case studies – from structuring to stat chat.

Equip your content creators to write for easy and engaging reading. And showcase your performance with purpose and personality.

Golden rules for email writing

Poorly written emails cost your business big time.

Internally, your staff waste precious hours reading and writing them. Externally, your clients sense a lack of care and competence in your company.

From keeping things clear to perfecting your tone – our golden rules for email writing will save your time, money and reputation.

Brand archetype cards

An undefined brand personality means mixed audience perceptions of your brand.

Your message becomes clearer when it takes on a distinct voice.

Inspired by the work of renowned psychologist Carl Jung – these cards explore 12 brand archetypes.

Defining your brand is the key to developing a stand-out communication strategy.

So download, print out and take these to your next strategy session – and discover the personality that will bring your brand to life.

Learn how to link – the right way

Reality check: your audience gives your writing a teeny bit of their attention. If you want to make that attention count, your links need to pop.

This means more than a lazy “click here”. Only clear, quality links will reel in your readers.

With this guide, you’ll learn to write links that make your audience look, understand and click.

Try these tips out in your digital writing – and watch your links lure the traffic.

Homophone game

Which witch is which?

Bring your team together – in the office or online – with our homophone game.

Whether it’s for a Monday pick-me-up or end-of-week wind down – you’ll create some fun that cracks up everyone (not just word nerds like us!).

Give it a go – and watch your team laugh, learn and let their hair down.