traditional marketing copy

Creativity. Clarity. Conviction.

Your marketing content needs all three.

Think about it. Why bother with a creative idea if the message is not clear? And what’s the point, if it’s not also convincing?

With years of experience writing all kinds of traditional marketing materials, we know how to craft clear, creative copy that will also convince your audience to act.

We write (and design) all of the items below – and more!

Corporate brochures & profiles

Are you looking for a polished and professional brochure that captures the essence of your business?

Or perhaps your existing one needs a refresh?

Whatever your situation, we can help you create a piece that positions your business in the best possible light and leaves a positive lasting impression.

Brand names, taglines & slogans

If you’re starting a business or considering a rebrand, we can help you come up with the perfect name, tagline or slogan.

We start by learning all about your competitive landscape, desired positioning and key differentiators.

From there, we brainstorm ideas and present you with the strongest contenders.

Promotional materials

Flyers, postcards, banners… you name it, we write it.

Whether you need collateral for an industry event, campaign or something else, we can help your brand stand out from the crowd.

As experts in creating bite-sized copy, we know how to say more with less an essential skill for producing powerful promotional materials.


If you’ve decided to invest in traditional media such as magazine, newspaper or radio, getting the message right is paramount.

Otherwise, it’s money down the proverbial toilet.

Let us help you optimise your media spend by crafting cut-through copy that will seize attention and get results!

Direct mail campaigns

In today’s world of digital mania, it’s all too easy to forget the power of direct marketing.

With specialist expertise in fundraising, we’ve written emotive and effective appeal letters for many well-known charities and not-for-profits.

And for our clients in the commercial space, we write compelling sales letters to activate customers and prospects.

Prospectuses & course guides

We’ve been writing for schools, universities and other education providers for many years.

And over that time, we’ve produced a vast array of marketing publications.

Whether you’re communicating with students, parents, staff, philanthropists or industry, we understand the breadth of your target audiences and how to adapt tone and message accordingly.

See the work

Monash University

Challenges you to understand your market

The Refresh Marketing team challenges you to really understand who your market is so they can create marketing content that your audience wants to hear rather than what you want to say.

Paul Loughran | Manager, Department of Marketing

Red Nose Australia

Prompt turn around and a creative eye

An effective appeal in a tight timeline. We appreciated Vikki’s prompt turn around and creative eye in the development of this campaign.

Jemma Edwards | Donor Development Manager

Holmesglen Institute

I’m delighted with the crisp, fresh copy they delivered

The Refresh Marketing team quickly discerned what I was trying to do and say, and created a language and format to match. I’m delighted with the crisp, fresh copy they delivered, and their responsiveness throughout the process.

Vincent Ramos | Director, Advancement

Lost for words? We'll find them.