Quick facts
SERVICE
Website content strategy + copywriting
OUR ROLE
- Copywriting
PARTNERSHIP
2025 – present
Client
UNSW Business School is one of Australia’s most prestigious and globally ranked postgraduate institutions. It equips future leaders with the skills to thrive in a complex and rapidly shifting global economy.
Guided by its Strategy 2030: From Ideas to Impact, the School’s world-class research tackles complex economic, business and social challenges – while its career-focused programs prepare graduates to create impact across industries.
Challenge
The School’s researchers are producing globally recognised work, influencing policy and contributing to major economic and social conversations. So it certainly had the substance. It just needed synthesis.
The School needed a clear and compelling way to:
- Showcase its most meaningful achievements
- Align stories with its Strategy 2030 pillars
- Balance academic credibility with accessibility
- Create a publication worthy of a world-ranked institution
The 2025 Impact Report needed to do more than document activity. It needed to demonstrate leadership – with clarity and authority.
Solution
From executive messaging to feature stories and impact highlights, RM wrote the full report to reflect UNSW Business School’s authority and global standing. Our approach combined:
- Story mining and stakeholder consultation: We worked with the Business School’s External Engagement lead and her team to identify the strongest examples of research, teaching excellence and industry engagement. This ensured the report reflected the breadth and depth of the School’s work.
- Strategic narrative development: We structured the publication around the pillars of Strategy 2030, aligning diverse initiatives under a unified, forward-looking narrative.
- Complexity made clear: We translated sophisticated research and policy contributions into accessible, engaging copy, without compromising academic integrity.
Throughout the process, we also worked with the Business School’s design graphic partner to ensure the final publication was cohesive and fitting this prestigious institution’s public brand.
Results
The 2025 Impact Report now serves as a flagship expression of UNSW Business School’s Strategy 2030 in action. It:
- Brings together diverse research, education and engagement initiatives under one clear strategic narrative
- Positions the School’s achievements in a way that is accessible to partners, policymakers, alumni and prospective students
- Reinforces UNSW Business School’s reputation as a globally connected, impact-driven institution
- Provides a high-quality asset that can be leveraged across digital, stakeholder and recruitment channels
