our team

Born to be wildly creative

At Refresh Marketing, we’re a tight-knit team of creative word nerds.

We love puns and alliterations. We debate about hyphens. And for us, nothing hits the spot better than nailing the perfect headline. But most importantly, we’re a group of professionals who support each other through thick and thin – and do our best for every client.

Vikki

Founder & Director

When I was little, I wanted to be:
A kindy teacher

A marketer born and bred, I decided to go out on my own after 10 years as an employee in big corporations. (Turns out, bureaucracy and politics are overrated.)

In those early years, I freelanced by day – and lectured in marketing at Monash by night.

Then as my client base grew, I took the plunge and hired other writers to give me a helping hand. Years on, and Refresh Marketing is now a bustling agency with a small team and countless projects always on the go. 

Today, as Director, I focus mostly on client strategy, team leadership, account management and business development.

I’m also out and about at least one day a week presenting writing skills workshops to corporate teams and individuals.

A mad dog lover since forever, I’m especially partial to Cavalier King Charles Spaniels. And a tad obsessed with my little tricolour girl, Peggy – the princess of my household.

Qualifications

  • Bachelor of Business (Marketing)
  • Bachelor of Arts (Psychology)

Areas of expertise

  • Business writing training
  • Digital writing training
  • Information architecture and website scoping
  • Sales proposals, pitches and tenders 
  • Content strategy

Veronica

Strategic Account Director

When I was little, I wanted to be:
An archaeologist

A natural-born learner at heart, I’ve followed my insatiable curiosity through several careers. I’ve been a public servant, a high school science teacher and even co-owned a nightclub!

One skill I’ve perfected along the way? Writing to communicate complex ideas.

I just love transforming tech-talk into simple sentences. Being a career chameleon has given me another talent: the ability to think strategically and critically across several industries.

It’s what helps me infuse depth and rigour into the work I do for clients like you.

When I’m not typing words, you can find me whipping up a culinary feast for my nearest and dearest, or snickering over a well-executed meme.

Qualifications

  • Bachelor of Natural Resource Management
  • Graduate Diploma of Education (Secondary)

Areas of expertise

  • Content strategy
  • Information architecture
  • Scientific writing
  • Education writing
  • Small business marketing
  • Grant writing
  • Copyediting

Sarah

Copywriter

When I was little, I wanted to be:
A Hooley Dooley

I’m a recent university graduate, with a degree in writing and a minor in puns. I’ve been passionate about all things words for as long as I can remember, and love finding the right tone and tagline to make an impact on the reader. When I’m not busy crafting copy, you’ll find me channeling my inner Diamond on the netball court.

Alanna

Content Marketing Specialist | Copywriter

When I was little, I wanted to be:
An astronaut

I’m nearing the end of my studies in Marketing and Linguistics. So it’s unsurprising that I’m fascinated about all things words. Whether it’s perfecting paragraphs, honing headlines — or completing my daily crossword. And when I’m not writing or scrolling social media (for work!), I’m partial to trips to the cinema and trialling ambitious baking recipes from TikTok.

Miki

Training Producer

When I was little, I wanted to be:
A librarian

I studied a Bachelor of Commerce before completing a Master of Marketing. This set me up nicely to explore a varied career in communications, marketing and product analysis. I’ve worked for a range of companies including an IT training provider and an investments business. When I’m not busy producing RM’s writing workshops, I’m drawn to the water. I love going on coastal walks and paddle boarding, before kicking back with a cocktail and sea view.

Sally

Admin Executive

When I was little, I wanted to be:
A robot

With a long career in HR, I’ve worked all over Australia, for companies such as ANZ, Country Road and Film Australia. Outside of work, I’m always on-the-go, involved in various communities. Between my families’ regional rowing regattas, horse-racing commitments and school committees – my time is split between the city and the country. And although I loved living by the warm Sydney beaches for 10 years, the stunning view couldn’t pull me away permanently – I had to come back to my Melbourne tribe!

Donna

Graphic design partner

When I was little, I wanted to be:
A shopkeeper

With 25+ years’ graphic design experience, I’ve been partnering with Vikki and her team since 2012. From logos and brand development to brochures and publication design, I can help you achieve a consistent and professional visual brand identity across your marketing collateral.

Sari

Digital design partner

When I was little, I wanted to be:
An author

I collaborate closely with RM to bring websites to life – a partnership that has benefited RM clients since 2015. Our shared commitment to clear communication, professional design and strong client relationships really is a match made in heaven.