our team
At Refresh Marketing, we’re a tight-knit team of creative word nerds.
We love puns and alliterations. We debate about hyphens. And for us, nothing hits the spot better than nailing the perfect headline. But most importantly, we’re a group of professionals who support each other through thick and thin – and do our best for every client.
Vikki
Director, Writing Skills Trainer & Content Strategist
When I was little, I wanted to be:
A kindy teacher
A marketer born and bred, I decided to go out on my own after 10 years as an employee in big corporations. (Turns out, bureaucracy and politics are overrated.)
In those early years, I freelanced by day – and lectured in marketing at Monash by night.
Then as my client base grew, I took the plunge and hired other writers to give me a helping hand. Years on, and Refresh Marketing is now a bustling agency with a small team and countless projects always on the go.
Today, as Director, I focus mostly on client strategy, team leadership, account management and business development.
I’m also out and about at least one day a week presenting writing skills workshops to corporate teams and individuals.
A mad dog lover since forever, I’m especially partial to Cavalier King Charles Spaniels. And a tad obsessed with my little tricolour girl, Peggy – the princess of my household.
Qualifications
- Bachelor of Business (Marketing)
- Bachelor of Arts (Psychology)
Areas of expertise
- Business writing training
- Digital writing training
- Information architecture and website scoping
- Sales proposals, pitches and tenders
- Content strategy
Tori
General Manager &
Lead Copywriter
When I was little, I wanted to be:
An ice cream chef
With dual qualifications in science and journalism, I have a knack for understanding and communicating complex ideas.
My career began in publishing as an Editor for a range of trade publications spanning oil, gas and engineering.
I later moved into communications, specialising in content and engagement strategy. This included community buy-in campaigns for state government – and crisis comms on topics such as whale strandings and bushfires.
Then, after meeting Vikki, I was keen to experience agency life. We connected instantly – and the huge diversity of projects at Refresh Marketing excited me.
Now as a senior team member, I love building strong partnerships with our clients, solving their problems and helping their businesses grow.
A self-confessed plant lady, outside of work you can find me propagating plants for my ever-expanding indoor jungle.
Qualifications
- Bachelor of Arts (Media)
- Bachelor of Science (Ecology)
- Postgraduate Diploma in Editing & Communications
Areas of expertise
- Journalism and interviewing
- Long-form content including case studies and thought-leadership pieces
- Corporate communications
- Content strategy and campaign management
- Social media and digital strategy
Sara
Senior Copywriter
When I was little, I wanted to be:
Nikki Webster
A long-standing member of the Refresh team, I bring scriptwriting and digital marketing experience from Brisbane to New York City. With qualifications in media and communications, psychology and philosophy, I’m a curious and critical thinker who loves crafting words to influence human behaviour. I’m also a self-professed backgammon pro and I like to shake my hips like Shakira.
Mitch
Senior Copywriter
When I was little, I wanted to be:
A Jedi
Having worked across media, PR and marketing, I’ve got a knack for producing content that strengthens brands. I’m also interested in psychology and behavioural economics – always curious about how words can affect perception and decisions. When not writing, I’m a landscape photographer. And I enjoy scouring Google Maps for unmarked forest trails to explore.
Maddy
Copywriter & Marketing Lead
When I was little, I wanted to be:
A movie theatre usher
As a recent marketing graduate, I bring creative writing and design skills to the team. I’m fascinated by consumer behaviour and how it shapes communications strategy and copywriting. Always abreast of trends and culture, I believe inspiration is all around. We just have to keep our eyes and ears open! When not at work, I love to draw. And I take my op shopping very seriously – always buying second-hand wherever possible.
Natalie
Copywriter
When I was little, I wanted to be:
A mermaid
I was a broadcast journalist for years before moving into the world of digital content and marketing. As an avid story lover, I’m always excited about writing content that is personal, relevant, and easy to understand, no matter the topic or industry. I love word games and puns. I also dabble a bit in art. But mostly I try to survive my kids’ demands and build my secret choc stash.
Zach
Copywriter
When I was little, I wanted to be:
A singer
As a former YouTube content creator, I bring a strong sense of voice and tone to my writing – with just a little bit of cheek. With qualifications in professional writing and editing, I’m deeply fascinated by psychology and anything surrounding mental health and personal development. I love music and books. And, I make a wicked latte.
Zola
Copywriter & Marketing Assistant
When I was little, I wanted to be:
Wendy from Peter Pan
I’m pursuing a degree in marketing, international business and innovation, I love to help businesses figure out and share their messages more effectively. I’m passionate about sustainability and female leadership – and always eager to work on projects with these themes! When out of office, I host my own podcast about amazing women and their incredible stories.
You
Want to see your face here?
We’re always looking for talented copywriters to join our team. You’ll love branding, marketing and storytelling – and live to write in plain English.
Our values will also resonate with you.
Donna
Graphic design partner
When I was little, I wanted to be:
A shopkeeper
With 25+ years’ graphic design experience, I’ve been partnering with Vikki and her team since 2012. From logos and brand development to brochures and publication design, I can help you achieve a consistent and professional visual brand identity across your marketing collateral.
Sari
Digital design partner
When I was little, I wanted to be:
A horror story author
I collaborate closely with RM to bring websites to life – a partnership that has benefited RM clients since 2015. Our shared commitment to clear communication, professional design and strong client relationships really is a match made in heaven.