Blog

Your 3-minute crash course in millennial slang

By Vikki Maver| 4 September 2017

If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.

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Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)

By Vikki Maver| 21 August 2017

Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.

In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.

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13 phrases you might be stuffing up

By vikki| 2 July 2017

Looking like an idiot is never fun.

But how many times have you found yourself puzzled over the correct way to say or write something?

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How to stop writing ‘like a girl’ in the workplace

By Vikki Maver| 30 January 2017

I am a staunch feminist. Proudly vocal about gender equality. Career driven. Financially independent. And acutely aware of the subtle (and not-so-subtle) sexism that continues to plague modern society – in the workplace, the media and family life.

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CUSTOMER TESTIMONIALS: Is your business screwing it up?

By Vikki Maver| 27 October 2016

Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.

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The dos & don’ts of creating a winning corporate brochure

By Vikki Maver| 13 July 2016
RM_Brochures

I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.

Without a corporate brochure.

Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?

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5 steps to choosing a 5-STAR copywriter

By vikki| 15 September 2015

You’re reading this post because you know that the quality of your company’s written content is critical to its image and marketing efforts.

And you’ve also come to the (very sensible) conclusion that copywriting is a rare and valuable skill that’s worth paying for.

So you’re ready to engage a copywriter. High five to that. Now all you have to do is find one. Easy right?

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How to offend your customers – the easy way

By vikki| 15 March 2015

Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.

But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.

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If you don’t know the answer to this question, you shouldn’t be in business

Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.

What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?

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Is sloppy writing tarnishing your image? Is it killing your brand?

It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.

No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)

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