10 easy peasy ways to spice up your writing
Here at Refresh Marketing, we hear it all the time: It’s impossible to make our writing interesting when our subject matter is so boring.Read More
Turn your sales proposals from ‘MEH’ – to a big fat ‘YEAH!’
You’ve just wrapped up a meeting with a hot new prospect. And it went well. Really well. In fact, your gut is telling you it’s yours to lose. Now all that’s left to do is whip up a killer sales proposal – and the deal is done.
Easy, right?Read More
Stop losing your sh!t while writing: 12 online tools you need to know about
So you’ve been tasked with creating next month’s blog article, email newsletter or advertisement. But as we all know, writing can sometimes make you want to hurl profanities left, right and
So here are some of the most common frustrations we bet you’re shouting – along with some handy online tools to save the day!Read More
Transform your annual report from bland… to brilliant
Say these two words to almost anyone and they’ll instantly think of a stale yearly report printed on thick stacks of paper… while they try to suppress a big fat yawn!
But times are changing. And so can you.Read More
From the lecture hall to the office: here’s how to transform the way your grads write
If your business has just hired fresh graduates, you probably have a long list of things to teach them. But have you included business writing on your list?
If not, don’t be surprised if your grads’ emails read like complicated theses… rather than simple, clear messages.
How to write a ‘bad news’ email: your step-by-step guide
Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.
Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.
How to think like a copywriter – when you have no choice
Some nine-year-olds like to draw. Others dance, run or skate.
But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.
And boy have I heard my fair share of blogging BS.
How bad writing can kill brands, businesses… and people
Where were you in the early hours of 29 January 1986?
If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.
Is bad writing a silent weakness in your workplace?
There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.
Bad business writing.