The dos & don’ts of creating a winning corporate brochure

By Vikki Maver| 13 July 2016

I established Refresh Marketing 12 years ago. That’s 12 years of presenting to prospects, meeting clients and attending industry and networking events.

Without a corporate brochure.

Now, not all businesses need a corporate brochure. But for a communications consultancy that writes and designs brochures for other businesses day in, day out?

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How to offend your customers – the easy way

By Vikki Maver| 15 March 2015

Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.

But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.

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If you don’t know the answer to this question, you shouldn’t be in business

Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.

What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?

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Is sloppy writing tarnishing your image? Is it killing your brand?

It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.

No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)

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A major grammar conundrum sorted. You’re welcome.

By Vikki Maver| 3 June 2014

When you write, do you sometimes separate or combine two words with trepidation? Do you hesitate when adding or removing a hyphen?

If you’re like most people, you have a million emails and reports on the go at once. So you have little time to fuss over this kind of stuff, right? I get it. I really do.

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Introducing the ‘Puffspeak’ Translator

By Vikki Maver| 21 March 2014

Do you try to impress your audience with fancy words because you think it makes you seem intelligent? Do you use the same pompous phrases your boss and clients use – simply because you believe they expect you to?

Sadly, many useless and inflated words have pummelled their way into our everyday business language. I call it ‘puffspeak’.

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11 tips to make your marketing materials sizzle

By Vikki Maver| 20 February 2014

Do you produce your marketing materials in-house? If so, chances are you’re getting into some poor writing habits. And I suspect you’re repeatedly rehashing old content – expecting your efforts to be good enough.

Here are 11 hot tips to help give your sales brochures, flyers and advertisements a much-needed face-lift.

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Why letters are making a comeback. And how to design a winning Direct Mail campaign.

By Vikki Maver| 8 November 2013

Email is the world’s cheapest and most widely used marketing channel. Once considered a ‘progressive’ strategy, you no longer need to be a seasoned marketer or tech-expert to send an email newsletter.

Plenty of idiots do it every day.

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It’s time to KILL these annoying email habits

By Vikki Maver| 13 September 2013

Email is an indispensable form of communication. It’s fast, cheap and direct.

Sadly however, many people abuse the medium – sacrificing their professional credibility in an instant.

Poof. Gone.

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10 secrets of persuasive copywriting

This may come as a shock to you at first, but guess what?

Not everyone will agree with your point of view. What’s more, not everyone will do what you want – simply because you ask them to.

Persuasion is too often viewed as a manipulative exercise. But it shouldn’t be.

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