5 steps to choosing a 5-STAR copywriter
Looking for a copywriter? What a smart idea.
Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?
How did they begin? The fascinating origins of 10 everyday sayings
Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?
What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?
Join the Rebel Writers Club – with us!
Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.
But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.
So, here are 11 rules you need to forget to keep your business writing current and compelling:
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How copywriting has changed my life
Shinier hair. A brighter smile. And new jaw-dropping dance moves.
That’s what you gain when you become a copywriter.
Okay, maybe not.
I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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7 months. 7 lessons: My internship at Refresh Marketing
As a soon-to-be graduate, I was hungry to get my hands on some real-world experience. Lucky for me, I didn’t find just ANY internship – I found THE internship.
And now that I’m officially on the team (yay me!), I’d like to share seven lessons I learnt during my first seven months at Refresh Marketing.
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Your 3-minute crash course in millennial slang
If you’re getting accustomed to terms like bae, salty and lit, you’ve been spending too much time with a millennial.
Could this strategy be your secret marketing weapon? (okay, perhaps not on Tinder)
Fun-loving. Easy-going. Sassy salsa dancer with a killer smile.
In-depth knowledge. Technical expertise. Years of experience with hundreds of happy clients.
13 phrases you might be stuffing up
Looking like an idiot is never fun.
But how many times have you found yourself puzzled over the correct way to say or write something?
How to stop writing ‘like a girl’ in the workplace
I am a staunch feminist. Proudly vocal about gender equality. Career driven. Financially independent. And acutely aware of the subtle (and not-so-subtle) sexism that continues to plague modern society – in the workplace, the media and family life.
CUSTOMER TESTIMONIALS: Is your business screwing it up?
Whether you’re an Uber driver or eBay seller, a copywriter or consultant, establishing credibility is critical to your marketing success. Purchasers want evidence to show that you or your business can be trusted.