Blog

From the lecture hall to the office: here’s how to transform the way your grads write

By Vikki Maver| 3 December 2018

If your business has just hired fresh graduates, you probably have a long list of things to teach them. But have you included business writing on your list?

If not, don’t be surprised if your grads’ emails read like complicated theses… rather than simple, clear messages.

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How to write a ‘bad news’ email: your step-by-step guide

By Vikki Maver| 30 November 2018

Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.

Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.

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How to think like a copywriter – when you have no choice

think-like-a-copywriter

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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Time to bust the BULL on blogging

By Vikki Maver| 7 October 2018
business-blogging-IQ

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.

And boy have I heard my fair share of blogging BS.

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How bad writing can kill brands, businesses… and people

By Vikki Maver| 29 August 2018
bad business writing

Where were you in the early hours of 29 January 1986?

If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.

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Is bad writing a silent weakness in your workplace?

By Vikki Maver| 20 June 2018

There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.

Bad business writing.

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5 steps to choosing a 5-STAR copywriter

By Vikki Maver| 24 May 2018

Looking for a copywriter? What a smart idea.

Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?

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How did they begin? The fascinating origins of 10 everyday sayings

By Sara Burke| 23 May 2018

Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?

What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?

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Join the Rebel Writers Club – with us!

By Vikki Maver| 23 April 2018

Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.

But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.

So, here are 11 rules you need to forget to keep your business writing current and compelling:
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How copywriting has changed my life

Shinier hair. A brighter smile. And new jaw-dropping dance moves.

That’s what you gain when you become a copywriter.

Okay, maybe not.

I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
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