How to write a ‘bad news’ email: your step-by-step guide
Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.
Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.
How to think like a copywriter – when you have no choice
Some nine-year-olds like to draw. Others dance, run or skate.
But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs.
And boy have I heard my fair share of blogging BS.
How bad writing can kill brands, businesses… and people
Where were you in the early hours of 29 January 1986?
If, like me, you are old enough to remember it, this was the day Australians woke to the tragic news of NASA’s Challenger Space Shuttle disaster.
Is bad writing a silent weakness in your workplace?
There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.
Bad business writing.
5 steps to choosing a 5-STAR copywriter
Looking for a copywriter? What a smart idea.
Copywriting is a rare and valuable skill that can add immense value to your business. And finding the perfect writer is a piece of cake, right?
How did they begin? The fascinating origins of 10 everyday sayings
Does the phrase ‘butter someone up’ have you picturing a spatula and tub of Dairy Soft?
What about the phrase ‘let the cat out of the bag’? Do you imagine a clever kitten prancing out of your mother’s purse?
Join the Rebel Writers Club – with us!
Jaywalking… touching wet paint… consuming caffeine in the afternoon. These are rules we don’t recommend breaking.
But when it comes to writing, we’re a little more rebellious. And we love nothing more than overriding any obsolete writing rules we learnt in those old school days.
So, here are 11 rules you need to forget to keep your business writing current and compelling:
How copywriting has changed my life
Shinier hair. A brighter smile. And new jaw-dropping dance moves.
That’s what you gain when you become a copywriter.
Okay, maybe not.
I can’t prove those results… yet. But I can share how working as a copywriter has changed me – and helped others.
7 months. 7 lessons: My internship at Refresh Marketing
As a soon-to-be graduate, I was hungry to get my hands on some real-world experience. Lucky for me, I didn’t find just ANY internship – I found THE internship.
And now that I’m officially on the team (yay me!), I’d like to share seven lessons I learnt during my first seven months at Refresh Marketing.