Blog

Do you make these embarrassing mistakes in your business writing?

By Vikki Maver| 23 May 2013

There are countless grammatical mistakes that compromise your credibility. And believe me, selecting just a few for this blog post was difficult.

In the end, I resolved to focus on those that annoy me the most.

So here goes: 10 grammatical mistakes that drive Vikki CRAZY (and do you no favours either).

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Jargon Buster: Three writing and grammar terms explained

By Vikki Maver| 19 November 2012

I generally discourage using industry jargon in business writing. But if you’re sure your audience understands a term’s precise meaning, jargon is okay. It’s sometimes even necessary.

This blog post will help you grapple with jargon some copywriters or grammar buffs may throw your way. Understanding these three terms will help you become a better writer. From today.
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What the Dalai Lama and da Vinci can teach you about killer copywriting

By Vikki Maver| 28 May 2012

Below I discuss quotes from four of the worlds’ greatest minds. These pearls of wisdom might inspire you as a human being. And they may help you as a copywriter too.

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Why you should avoid clichés in your business writing

By Vikki Maver| 19 August 2011

I recently received an email from a business associate updating me on his employment situation. He wrote that he’ll soon be ‘rolling off’ a consulting project at ANZ.

Rolling off? I suddenly pictured him performing somersaults out of the ANZ building.

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Where does your writing personality fit in?

By Vikki Maver| 7 July 2011

I recently came to the end of parent-teacher interview week for another year. It was a great opportunity to gain insight into the daily lives and learning styles of my two children.

What struck me this time, however, was the stark contrast between the way each of my children approach tasks.

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Is the writing in your workplace good enough?

By Vikki Maver| 30 June 2011

Do you sometimes wonder about the quality of business writing among your colleagues? Would you like to see more professional output?

For three years now, I have been delivering a one-day business writing workshop in partnership with Frank Chamberlin from Action Words. Our program is designed to make your people more effective communicators. Read More

4 things the Government can teach you about poor letter writing

By Vikki Maver| 14 April 2011

I recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham.

Even though this news does not interest me greatly, it is important I am aware of it.

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How to get to your key messages – fast

By Vikki Maver| 24 February 2011
Finger on 'delete' button on keyboard

How many emails did you receive today? How many reports were placed in front of you? How many newsletters arrived in your inbox? With so much information, it’s not surprising we only pay full attention to a small number of the messages.

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A lesson in advertising from a six-year-old girl!

By Vikki Maver| 22 September 2010

I have a contrary six-year-old daughter. Particularly when it comes to fashion.

She likes to wear her tops back-to-front. Jeans under her dresses. Thongs with tights. And necklaces as headbands.

For four years, she and I had been battling it out. Until now.

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To apostrophe or not to apostrophe

By Vikki Maver| 27 August 2010
Big red apostrophe with 'It's not possessive!' text

Poor grammar bugs many of us. And when it comes to your website content and other forms of marketing communication, sloppy mistakes detract from your message. And your brand.

People notice.

The apostrophe is possibly the most misused and abused punctuation mark of them all.

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