Blog

Do you offer a complete web solution for your clients?

By Vikki Maver| 18 May 2010

If you’re a web designer or you work for a digital agency, chances are your clients expect you to advise them on all aspects of their online strategy. But do you tell them that good content is critical to their online success?

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Break the rules in business writing

By Vikki Maver| 18 May 2010
Six men standing in corporate suits, one man upside down in colourful clothes

I attend a gym class every Tuesday morning that involves lifting a lot of heavy weights. It also involves packing up those heavy weights at the end of the class.

The instructor, Frank, is very clear about the rules of his class. No one is to put their weights away until the end of the class – no exceptions. It’s unsafe. Plain and simple.

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Do you notice good writing when you see it?

By Vikki Maver| 27 April 2010

Poor writing is just like a sore knee

You only think about your knee when it hurts. In fact, when it hurts, that’s all you can think about. You’re not thinking about your run. Or your bike ride. Or your aerobics class.

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