Blog

5 steps to choosing a 5-STAR copywriter

By vikki| 15 September 2015

You’re reading this post because you know that the quality of your company’s written content is critical to its image and marketing efforts.

And you’ve also come to the (very sensible) conclusion that copywriting is a rare and valuable skill that’s worth paying for.

So you’re ready to engage a copywriter. High five to that. Now all you have to do is find one. Easy right?

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9 secrets to a ‘headache-proof’ freelance copywriting career

By vikki| 7 July 2015

After my son’s first day of school a few years ago, he came home announcing that he had some exciting news to share with me.

Guess what, Mummy!’  he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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How to offend your customers – the easy way

By vikki| 15 March 2015

Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.

But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.

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The one thing that could make or break your career in 2015

By vikki| 3 March 2015

Have you engaged an estate agent, a mortgage broker, a personal trainer or a health professional lately?

If so, think back to the type of research you did before making your selection. Did you research the company they work for? Or did you research the person you ultimately engaged?

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If you don’t know the answer to this question, you shouldn’t be in business

Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.

What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?

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Is sloppy writing tarnishing your image? Is it killing your brand?

It seems that almost everywhere I look these days sloppy writing smacks me in the face. BAM! There it is again. Rearing its ugly head.

No, I’m not just talking about informal emails, personal status updates and text messages. I’m talking about mass communications – often from some of Australia’s leading brands. Myer, Coles and Monash University – just to name a few! (But we’ll get to those in a moment.)

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A major grammar conundrum sorted. You’re welcome.

When you write, do you sometimes separate or combine two words with trepidation? Do you hesitate when adding or removing a hyphen?

If you’re like most people, you have a million emails and reports on the go at once. So you have little time to fuss over this kind of stuff, right? I get it. I really do.

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Introducing the ‘Puffspeak’ Translator

By vikki| 21 March 2014

Do you try to impress your audience with fancy words because you think it makes you seem intelligent? Do you use the same pompous phrases your boss and clients use – simply because you believe they expect you to?

Sadly, many useless and inflated words have pummelled their way into our everyday business language. I call it ‘puffspeak’.

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