The one thing every ‘good’ website copywriter does. Except me.
Here’s why my business is growing so rapidly. And it’s got nothing to do with me.
As a freelance copywriter for over 12 years, working from home has been heaven.
Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.
Please, please DON’T ask me to do this before I write your website content
Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.
‘Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.’
5 steps to choosing a 5-STAR copywriter
You’re reading this post because you know that the quality of your company’s written content is critical to its image and marketing efforts.
And you’ve also come to the (very sensible) conclusion that copywriting is a rare and valuable skill that’s worth paying for.
So you’re ready to engage a copywriter. High five to that. Now all you have to do is find one. Easy right?
9 secrets to a ‘headache-proof’ freelance copywriting career
After my son’s first day of school a few years ago, he came home announcing that he had some exciting news to share with me.
‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’
Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.
How to offend your customers – the easy way
Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.
The one thing that could make or break your career in 2015
Have you engaged an estate agent, a mortgage broker, a personal trainer or a health professional lately?
If so, think back to the type of research you did before making your selection. Did you research the company they work for? Or did you research the person you ultimately engaged?
If you don’t know the answer to this question, you shouldn’t be in business
Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.
What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?