Blog

The one thing every ‘good’ website copywriter does. Except me.

By Vikki Maver| 16 May 2016

If you’ve ever engaged a copywriter, you’ll be familiar with the steps involved to ensure a smooth experience and positive outcome.

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Here’s why my business is growing so rapidly. And it’s got nothing to do with me.

By Vikki Maver| 22 March 2016

As a freelance copywriter for over 12 years, working from home has been heaven.

Nothing beats the short commute (from my bedroom to my study) – or the sound of my washing machine doing its thing while I place the finishing touches on a copywriting project.

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Please, please DON’T ask me to do this before I write your website content

By Vikki Maver| 14 January 2016

Almost every week, a new client will ask me to look at Competitor A or Competitor B before I start writing their content and to just ‘do it the same’.

Thanks for the suggestion,’ I say politely. ‘But I’m not going to do that.

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5 steps to choosing a 5-STAR copywriter

By vikki| 15 September 2015

You’re reading this post because you know that the quality of your company’s written content is critical to its image and marketing efforts.

And you’ve also come to the (very sensible) conclusion that copywriting is a rare and valuable skill that’s worth paying for.

So you’re ready to engage a copywriter. High five to that. Now all you have to do is find one. Easy right?

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9 secrets to a ‘headache-proof’ freelance copywriting career

By vikki| 7 July 2015

After my son’s first day of school a few years ago, he came home announcing that he had some exciting news to share with me.

Guess what, Mummy!’  he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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How to offend your customers – the easy way

By vikki| 15 March 2015

Poorly written emails. We receive them every day, don’t we? It seems that too many of us just can’t shake those annoying email habits.

But poorly written emails can be more than just annoying. They can also be damaging. Damaging to your personal brand – and damaging to the business you represent as an employee.

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The one thing that could make or break your career in 2015

By vikki| 3 March 2015

Have you engaged an estate agent, a mortgage broker, a personal trainer or a health professional lately?

If so, think back to the type of research you did before making your selection. Did you research the company they work for? Or did you research the person you ultimately engaged?

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If you don’t know the answer to this question, you shouldn’t be in business

Whenever I start working with a new client, my first priority is always the same. I become obsessively focused on uncovering their ‘point of difference’.

What is the one thing about this fashion label, accountant, educational institution, law firm, retail outlet or real estate agency that makes it compelling, different or special?

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