Quick facts
SERVICE
Brand voice development + articulation
OUR ROLE
- Copywriting
- Stakeholder engagement
PARTNERSHIP
2024
Client
Vivi is an edtech leader redefining how schools and universities collaborate and communicate.
With customers across Australia, the USA and beyond, Vivi empowers teachers to create more engaging and interactive learning experiences through screen sharing and digital display tools custom-built for education.
Challenge
Vivi operates in multiple markets and needed a brand voice that would resonate globally.
Its existing communications leaned heavily on technical language and jargon, making it difficult for audiences to quickly understand the benefits of its unique technology. On top of that, the company had to balance Australian and US language discrepancies and quirks – while ensuring consistency and a distinctive brand identity.
Solution
We worked closely with Vivi’s leadership team to create a unifying brand voice that reflects the brand’s bold, innovative role in education technology.
Our work included:
- Discovery workshop: We ran a face-to-face session with key stakeholders to understand Vivi’s audience, purpose and aspirations. This session laid the foundation for developing a voice that truly represents the brand.
- Brand voice articulation: Building on the workshop’s insights, we defined Vivi’s voice – one that positions the brand as both a visionary and a trusted partner in education.
- Writing style guide: To support the new brand voice, we created a practical, example-packed guide to help the Vivi team write professionally and consistently across channels and markets. It outlines writing rules, key terms and language nuances between Australia and the US.
Results
Through this project, Vivi gained:
- A distinctive, confident voice: The Vivi team now has a blueprint to cut through jargon and speak directly to educators and decision-makers.
- Consistency across markets: Staff now have a clear guide that balances Australian and US language norms while keeping the brand unified.
- Clarity for customers: Complex technical benefits are explained simply and engagingly, making Vivi’s solutions easier to understand and adopt.
- A long-term asset: The brand voice and style guide gives Vivi a scalable tool that supports its growth in global education markets.