Our AI philosophy
At RM, we see AI as our intern. Handy for helping us experiment with different structures or test specific tones, but never trusted to lead our work. Because it can’t feel. It can’t connect. And it can’t deliver the type of strategic thinking your brand messaging deserves.
How we use (and don’t use) AI at RM
We use AI to:
- Beat blank-page syndrome
- Explore and test ideas
- Play with phrasing or tone
But we never let AI take control. That means, we never use it to:
- Drive strategy or dictate messaging
- Write on our behalf, start to finish
- Analyse sensitive or confidential client info
Every piece of writing is shaped by experienced human writers. People who understand nuance, brand voice and real-world context. Each of us brings an expert eye – and eagle eye – to the craft, ensuring every word earns its place.
So here’s our promise to you:
Your copy will always be shaped by human minds and hearts. Our writers will bring their whole selves to every project. With expertise and intuition woven into every word.
No robot can fake that.
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