Publication copywriting + design
A flagship publication is your chance to prove your credibility and showcase your achievements. But producing one is rarely straightforward. As your publications partner, we manage the entire process – while keeping your stakeholders aligned. The result is a publication that reflects your authority and delivers the impact it’s designed for.
Why you need a specialist publications partner
Publications are high-stakes projects. They need to impress your board, inform your stakeholders and engage your audience. But when they’re rushed or written in silos, consistency is lost. Copy becomes hard to read. And teams face frantic, last-minute scrambles before print day.
With RM, it’s a different story. We help you:
- Tell your story with impact: We find the thread that ties data, insights and achievements together.
- Keep your voice consistent: Every section sounds like it comes from the same trusted brand.
- Stay on schedule: Our proven process keeps approvals moving and deadlines on track.
- Deliver design and words together: Our copywriters and designers work together to create layouts that bring your story to life and keep readers engaged.
The final product will be something your stakeholders actually want to read – and share.
Is our publications service right for you?
This service is for clients who know their flagship publications are too important to get wrong. We’re the right partner if you:
- Produce high-visibility documents: Annual reports, impact reports, course guides, thought-leadership papers or brand magazines.
- Have multiple contributors: You need a consistent voice across content from different departments or subject matter experts.
- Want writing and design in one place: A single partner to manage copy, layout and approvals.
- Care about deadlines: Your publication has a fixed release date that can’t be missed.
- Want to elevate your message: You want more than compliance – you want storytelling that builds pride and trust.
We’ve partnered with corporates, educators, government bodies and not-for-profits to deliver publications that people actually read.
Real stories, real impact
Transforming Emmy Monash’s annual reports from formal reporting to heartfelt stories that capture its culture and care.
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Clarifying Gary Peer's brand positioning through warm, people-led branded content that reflects the heart of the business.
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Breathing life into Statewide Mutual's annual reports through human storytelling and thoughtful design.
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Why leading brands choose RM for publications
Flagship publications demand a strategic copywriting and design partner. One with high standards, strong work ethics – and exceptional attention to detail.
When you work with RM, you get:
- Strategic storytellers: We shape your key messages and weave them through the document to create a cohesive narrative throughout.
- Expert editors: We turn dense information into clear, readable copy.
- Integrated design: Our design team works hand-in-hand with our writers for a visually engaging publication that’s also easy to navigate.
- Stakeholder wranglers: We manage feedback across multiple departments and keep your project moving.
- Attention to detail: From fact-checking to proofreading, nothing slips through the cracks.
This is how we deliver publications that do justice to your brand and your achievements.
Where we fit in your publications project
We can take full ownership of the publication process or work alongside your comms team. Our role typically includes:
- Running discovery sessions to uncover key messages and themes
- Creating or refining the content plan and structure
- Writing, editing and polishing every section
- Interviewing stakeholders and managing their input and feedback
- Designing brand-aligned layouts that elevate your message
- Coordinating production to ensure a smooth, on-time release
When we’re involved from the start, your publication becomes a smooth, well-managed process.
Quick-fire FAQs
Do you just edit, or can you write from scratch?
Both. We can work with existing drafts or create new copy based on interviews, workshops and research.
Can you handle compliance-heavy reports?
Yes. We’re experienced at balancing regulatory requirements with readability and impact.
Do you provide design services too?
Absolutely. Our in-house design team can create layouts that bring your publication to life. Or we can collaborate with your preferred design partner.
Can you manage stakeholder feedback?
Yes. We use structured processes and tools like Trello to keep input organised and prevent last-minute chaos.
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