Quick facts
SERVICE
Publication copywriting + design | Content marketing strategy + execution
OUR ROLE
- Copywriting
- Graphic design
- Project management
- Stakeholder interviewing
PARTNERSHIP
2019 – present
Client
Statewide Mutual is Australia’s largest member-owned self-insurance pool. Since 1993, it has supported councils across New South Wales with risk management and financial protection.
Each year, the organisation produces an annual report to showcase its achievements, share insights with members and highlight the impact of its services.
Challenge
Annual reports have a reputation for being dry, technical and uninspiring – there to just tick a compliance box. But Statewide Mutual wanted a publication that:
- Genuinely engaged its members
- Celebrated council achievements
- Showed the value the mutual delivers
And every year since 2019, we’ve helped Statewide make it happen – through smart copywriting, standout design and smooth project management.
Solution
Working closely with the Statewide Mutual marketing and communications team, we help shape a new approach to the annual report. This involves:
- Editorial planning: We kick off each year by brainstorming themes and features to ensure the report tells a compelling overarching story.
- Stakeholder interviews: To bring the content to life, we interview key stakeholders – from board members to council leaders – to capture perspectives and highlight success stories.
- Leadership reports: We support the organisation in drafting all the leadership messages, ensuring clarity and alignment with the overall narrative.
- Engaging, inclusive writing: Across all sections, we ensure the tone is approachable and consistent – making complex content clear and accessible. No jargon or insurance speak.
- Design and project management: Beyond writing, our in-house designers lay out the annual report, ensuring each page is on brand and visually enticing. We also manage the process end-to-end until the final report is ready for print.
Results
The Statewide Mutual annual report has evolved from a purely functional document into a flagship marketing publication that:
- Engages readers with compelling storytelling and council voices
- Showcases Statewide Mutual’s role as a trusted partner to its member councils
- Strengthens the organisation’s reputation by celebrating real impact and achievements
By turning the annual report into a tool for storytelling and connection, Statewide Mutual can continue to inspire confidence in its members and stakeholders every year.