FREE Copywriting Handbook
Are you a marketer or content writer who’s never truly learned the ‘why’ behind the words? It’s a common gap. In fact, plenty of professionals write without knowing the fundamentals of good copywriting. Our no-fluff guide was created to change that – with practical ideas you can put to work straight away.
What’s inside?
21 copywriting secrets. Each one shown with a simple before-and-after example. Here’s a taste of what you’ll uncover in the handbook:
- You can’t overuse the word you: Your reader should always be the hero.
- Ditch empty intensifiers: Words like very and really water down your copy.
- Master your hook: Grab attention by sparking excitement, curiosity or urgency.
- Use the PAS formula: The most powerful copy structure of them all.
- Finish strong, always: Make your last line count. Make it convert.
Meet your author: Vikki Maver
Vikki is the Founder of Refresh Marketing – as well as our sister business, Communication Skills Academy (CSA).
With a marketing degree and 21+ years of copywriting experience, Vikki created the Dynamic Digital Writing workshop back in 2008. Today, CSA delivers it as a public course as well as a tailored team course in workplaces across Australia.
And now, she’s sharing her battle-tested copywriting tips with you.
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