Quick facts
SERVICE
Content marketing strategy + execution | Website content strategy + copywriting
OUR ROLE
- Content strategy
- Copywriting
- Graphic design
- Project management
PARTNERSHIP
2021 – present
Client
BellchambersBarrett is a mid-tier professional services firm in Canberra. It was founded to combine technical excellence with a genuine people-first culture. Since 2014, it has become one of the fastest-growing accounting and advisory firms in Australia.
We’ve been BellchambersBarrett’s content marketing partner since 2021, helping the firm reposition its reputation as a long-term employer of choice.
Challenge
When we first met the BellchambersBarrett team, it was facing a significant test: attracting top talent in a competitive professional services market. At the time, most graduates and early-to-mid career professionals were choosing the Big Four firms over smaller, independent ones, making recruitment and growth difficult.
BellchambersBarrett needed a strategy to showcase its workplace strengths – particularly its supportive culture, enticing career pathways and deep community involvement.
Solution
Our content marketing program for BellchambersBarrett has evolved and grown with the firm. It includes:
- Content strategy: We created a tailored content strategy to position BellchambersBarrett as an employer of choice, focusing on culture, opportunity and community.
- Website refresh: We continually refine the firm’s website messaging and structure to better reflect its strengths and evolving employee value proposition.
- Ongoing content creation: From articles and career stories to community event pieces, we continually help BellchambersBarrett share authentic stories that showcase its culture.
- Social media marketing: We support the team with regular LinkedIn content (writing, design and publishing) to boost visibility and engagement.
- Recruitment materials: We write and design eGuides, graduate program brochures and other collateral to strengthen seasonal recruitment campaigns.
Results
Our ongoing partnership has helped transform BellchambersBarrett’s brand presence and recruitment outcomes:
- The firm has more than doubled its team size since 2021.
- BellchambersBarrett is now highly regarded among graduates and professionals in Canberra.
- The firm successfully attracts senior partners from Big Four firms.
- The BellchambersBarrett brand is recognised for its professional excellence, but more importantly, for its supportive, people-first culture.
