Quick facts
SERVICE
Publication copywriting + design
OUR ROLE
- Copywriting
- Stakeholder interviewing
PARTNERSHIP
2019 – present
Client
Emmy Monash Aged Care provides innovative and holistic care for Melbourne’s elderly Jewish community. Renowned for its compassionate approach and high standards, Emmy is deeply committed to fostering connection, culture and belonging.
Since 2019, we’ve worked with Emmy Monash to craft annual reports that bring its story to life.
Challenge
Before partnering with RM, Emmy Monash’s annual report process was onerous and time-consuming. Input had to be gathered from multiple stakeholders. And aligning its messaging into one cohesive, consistent narrative was a year-on-year challenge.
Without a dedicated content agency to oversee the process, the marketing team spent valuable time chasing approvals and trying to keep writing quality in check – all while juggling their regular day-to-day responsibilities.
Solution
Since the start of our partnership, we’ve helped create an annual publication that balances essential board and leadership reporting with authentic storytelling. All while shining a light on the spirit that sets Emmy Monash apart.
Each year, we:
- Plan the narrative: We collaborate with Emmy Monash’s marketing team to map out the structure and content flow.
- Interview stakeholders: We interview leaders and other key people to capture the insights needed for board reports and feature pieces.
- Shape the stories: We identify the storytelling angles that highlight achievements and values – ensuring every page reflects Emmy Monash’s compassion and excellence.
- Balance tone and function: We combine the formal requirements of annual reporting with warm, engaging storytelling that resonates with stakeholders and the community.
Results
Our ongoing collaboration has helped Emmy Monash:
- Present an authentic, compassionate yet professional voice
- Deliver annual reports each year that engage and inspire
- Support its time-poor marketing team with an expert copywriting partnership
‘With a short lead time, RM was attentive to our needs and worked hard to produce great work that had the sentiments we were after.’
Emmy Monash