Training

CRANK UP THE PERSUASIVE POWER OF YOUR WORDS

Why writing training for marketers?

As marketing professionals, it’s easy to make the mistake of writing all about our business – rather than about the benefits we offer our customers.

It’s time to stop thinking it’s all about ‘us’.

If your company’s sales and marketing materials are becoming tired and irrelevant, why not inspire your marketing team with new writing techniques? Training will help them become better marketing writers in just one day, giving your brand the ‘refresh’ it so desperately needs.

What your team will learn

This workshop will give your marketing team practical tips for writing advertisements, brochures, emails and web content that gets results. They’ll learn how to use words to:

  • Make audiences sit up and take notice
  • Articulate a true point of difference
  • Communicate with conviction
  • Establish credibility
  • Connect through emotional appeals
  • Inspire action

How it works

Your workshop will be:

  • Highly interactive and practical
  • Tailored to your organisation and your specific training objectives
  • Held in your office on a date that’s convenient for you
  • Based on a fixed fee for up to 15 attendees

And don’t forget about my training guarantee

I’ve been running writing skills workshops with outstanding success since 2008 – so I’m confident your team will get real benefit. That’s why I offer this training guarantee:

If you feel your people don’t get value from the day, you don’t have to pay. No exceptions. No excuses.

It’s as simple as that!

Please contact me for pricing and a detailed outline of my writing for marketers course.