Content marketing strategy + execution
Content marketing is a long-term play that only works when it’s deliberate and consistent. When it’s not, brands end up confusing their audience and producing content that has little to no impact. With RM as your partner, you get a clear plan, a steady cadence and execution that builds brand authority and drives demand.
Why you need a strategic content marketing partner
The internet is flooded with content. And let’s be honest: 99% of it is generic and forgettable.
So why do so many businesses struggle to get it right?
Some lean too heavily on AI. Others rely on stretched, untrained internal teams. And too many churn out content without a strategy. Whatever the reason, the outcome is the same: low-quality content that delivers little to no ROI.
That’s where RM comes in. When you partner with us, you get:
- Consistency and rhythm: A reliable publishing cadence that keeps your brand front-of-mind.
- Content that stands out: Thoughtful, high-quality assets that position you as the expert.
- Continuous improvement: Ongoing measurement and refinement so your program gets stronger over time.
- A lighter load for your team: End-to-end delivery so your people can focus on other priorities.
Is our content marketing service right for you?
Our content marketing partnerships are designed for brands that are serious about content – and committed to doing it well. We’re the right partner if you:
- Want to lead the conversation: You’re ready to share ideas and insights that set your brand apart.
- Need a content engine: You want a reliable stream of fresh, relevant content to support your marketing goals.
- Value quality over volume: You’d rather publish less but make it count.
- Want a true partner: You need a team that’ll collaborate with your marketing function, not just take orders.
- Are serious and committed: You are ready to invest at least $5K/month for ongoing delivery.
We work across industries – from corporate and education to government and professional services – building content programs that inform, inspire and convert.
Real stories, real impact
A 10+ year content partnership helping a powerhouse education brand communicate clearly, consistently and with authority.
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Clarifying Gary Peer's brand positioning through warm, people-led branded content that reflects the heart of the business.
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Helping ADMA bring its industry-leading expertise together through strategic content that informs and empowers marketers.
Read case study
Why leading brands choose RM for content marketing
Lots of agencies create content. We build programs that deliver measurable impact.
When you work with RM, you get:
- A strategic foundation: Applying our proprietary FORGE Content Framework, every idea ladders up to your audience’s needs and your brand communication goals.
- High-quality output: Our writers produce content you’ll be proud to put your name to.
- True partnership: We integrate with your team, marketing calendar and other agencies.
- Performance mindset: We track results and continually improve to maximise ROI.
- Human-first approach: We use AI for efficiency, not as a substitute for originality and voice.
This is how we turn content marketing into a powerful growth lever.
Where we fit in your content marketing program
Content marketing works best when it’s consistent. And that’s where we shine. We can run your entire program or complement your internal team, depending on what you need most.
Our role typically includes:
- Developing a strategy and publishing calendar that keeps content business-aligned
- Managing the publishing schedule and keeping everyone accountable
- Writing, editing and optimising content for multiple channels
- Coordinating input from internal experts and stakeholders
- Reviewing performance and refining content for better results over time
With RM running your content marketing, you’ll finally have a program that’s organised and results-driven.
Quick-fire FAQs
What types of content do you create?
Blog articles, thought-leadership pieces, eDMs, social content, case studies, lead magnets, white papers – and anything else that supports your strategy.
Do you just write the content, or help with strategy too?
Both. We develop your content strategy, plan your calendar and deliver the content – making sure everything is connected and on-brand. Already got the strategy? We can step in as your delivery partner.
Do you use AI?
We use AI to speed up research or drafting. But your voice, tone and ideas are always guided by our strategists and writers.
How do you work with our team?
We use collaboration tools like Trello to make workflow transparent, keep feedback organised and ensure everyone stays accountable. And because nothing beats personal connection, expect regular project meetings to keep everyone aligned and on track.
What’s the minimum investment?
Our content marketing partnerships start at $5K/month, with most clients spending $5K to $10K/month depending on cadence and deliverables.
How quickly can we see results?
Content marketing is a long game. Most clients start to see traction in 3 to 6 months, with compounding results over time.
How involved do I need to be in the process?
We’ll ask for your expertise upfront, then handle the heavy lifting. You can be as hands-on or hands-off as you like – though we do love working with clients who share our excitement for shaping powerful content.
What if we already have an in-house marketing team?
That’s perfect! We will complement your team, taking on strategy, content creation or overflow work so your staff can focus on other business priorities.
How do you get up to speed on our industry?
We start by listening. Through discovery workshops, reviewing your existing materials and researching your market, we build a clear picture of your world and your audience. At first, we’ll lean on your insight. But before long, we’ll sound like part of your team, speaking with the confidence of an insider.
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