Copywriting

The art of writing from the heart: 7 tips to effective not-for-profit copywriting

The art of writing from the heart: 7 tips to effective not-for-profit copywriting

Oi! Watch your tone: Why your brand needs a voice

Reluctant to call yourself a “professional writer”? I am too.

Reluctant to call yourself a “professional writer”? I am too.

A squiz at some ripsnorters: My 6 favourite ‘Aussie-isms’

A squiz at some ripsnorters: My 6 favourite ‘Aussie-isms’

A ‘feisty’ woman’s guide to gendered and sexist words we must stop using – PRONTO!

A ‘feisty’ woman’s guide to gendered and sexist words we must stop using – PRONTO!

Copy with a click – is AI the end of human wordsmiths?

Copy with a click – is AI the end of human wordsmiths?

Sibling photo 2014

The secret to better storytelling? Share the F&%K ups.

It’s not them, it’s you: the real reason good talent is so hard to find

It’s not them, it’s you: the real reason good talent is so hard to find

What’s your writing personality? Introducing the 4 stages of writing

What’s your writing personality? Introducing the 4 stages of writing

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