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  • About

    • Our team
    • Our story
    • Our values
    • Our AI philosophy
  • Services

    • Website content strategy + copywriting
    • Publication copywriting + design
    • Content marketing strategy + execution
    • Brand voice development + articulation
    • Writing skills training
  • Case Studies
  • Get Smart

    • Blog
    • FORGE Content Framework
    • FREE Copywriting Handbook
    • The Rough Draft
  • Contact

Blog

Tips, tales & truths

Our blog reflects the work we do and the conversations we’re part of every day. It’s where agency life, industry shifts, practical advice and the realities of writing all come together – with lessons drawn straight from the projects on our desks.

Vikki pointing at the new RM logo

I nearly let my copywriting agency die a slow death. Then everything changed.

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Overhauling your legacy website? 7 content mistakes even the big brands make

Overhauling your legacy website? 7 content mistakes even the big brands make

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From print to pixels: How we helped MMSS transform its flagship careers resource

From print to pixels: How we helped MMSS transform its flagship careers resource

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More than a hot take: 7 things you’re getting wrong about thought-leadership

More than a hot take: 7 things you’re getting wrong about thought-leadership

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Say it again with feeling: Why you need to give your brand a voice

Say it again with feeling: Why you need to give your brand a voice

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Dear ChatGPT – we need to talk (again)!

Dear ChatGPT – we need to talk (again)!

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B2B email marketing: Brutally honest answers to our clients’ most common questions

B2B email marketing: Brutally honest answers to our clients’ most common questions

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Content repurposing: Your ultimate guide to marketing smarter, not harder

Content repurposing: Your ultimate guide to marketing smarter, not harder

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It’s giving bilingual: Your Ultimate Gen Z Slang Translator

It’s giving bilingual: Your Ultimate Gen Z Slang Translator

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About

  • Our team
  • Our story
  • Our values
  • Our AI philosophy

Services

  • Website content strategy + copywriting
  • Publication copywriting + design
  • Content marketing strategy + execution
  • Brand voice development + articulation
  • Writing skills training

Get Smart

  • Blog
  • FORGE Content Framework
  • FREE Copywriting Handbook
  • The Rough Draft

Case Studies

Contact

© Copyright 2026 Refresh Marketing

In the spirit of reconciliation Refresh Marketing acknowledges the Traditional Custodians of
country throughout Australia and their connections to land, sea and community. We pay our
respect to their Elders past and present and extend that respect to all Aboriginal and Torres
Strait Islander peoples today.

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