Break the rules on business writing
I attend a gym class every Tuesday morning that involves lifting a lot of heavy weights. It also involves packing up those heavy weights at the end of the class.
The instructor, Frank, is very clear about the rules of his class. No one is to put their weights away until the end of the class – no exceptions. It’s unsafe. Plain and simple.
Do you notice good writing when you see it?
Poor writing is just like a sore knee
You only think about your knee when it hurts. In fact, when it hurts, that’s all you can think about. You’re not thinking about your run. Or your bike ride. Or your aerobics class.