A lesson in advertising from a six-year-old girl!

By Vikki Maver| 22 September 2010

I have a contrary six-year-old daughter. Particularly when it comes to fashion.

She likes to wear her tops back-to-front. Jeans under her dresses. Thongs with tights. And necklaces as headbands.

For four years, she and I had been battling it out. Until now.

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To apostrophe or not to apostrophe

By Vikki Maver| 27 August 2010
Big red apostrophe with 'It's not possessive!' text

Poor grammar bugs many of us. And when it comes to your website content and other forms of marketing communication, sloppy mistakes detract from your message. And your brand.

People notice.

The apostrophe is possibly the most misused and abused punctuation mark of them all.

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The gun salesperson’s guide to creating great website content

By Vikki Maver| 19 August 2010
Women in green jacket with short brunette bob smiling

Yesterday I met a gun salesperson. Her name is Jeanie. I don’t need Jeanie’s services right now, but when I do she’ll be the first to know. No question.

So why does Jeanie make such an impact? And what does this have to do with creating great website content?

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How to make your online writing clear

By Vikki Maver| 11 August 2010

When it comes to online writing, you only have a few minutes to communicate what you offer – and what value your product or service will bring to your customers.

Your audience must be able to grasp your messages quickly. And easily.

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Why I love my job

By Vikki Maver| 5 August 2010

How many jobs do you know that give you real insight into vastly different businesses and industries every day?

Today, I am writing content for a newly established food service consultancy.

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Do you offer a complete web solution for your clients?

By Vikki Maver| 18 May 2010

If you’re a web designer or you work for a digital agency, chances are your clients expect you to advise them on all aspects of their online strategy. But do you tell them that good content is critical to their online success?

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Break the rules in business writing

By Vikki Maver| 18 May 2010
Six men standing in corporate suits, one man upside down in colourful clothes

I attend a gym class every Tuesday morning that involves lifting a lot of heavy weights. It also involves packing up those heavy weights at the end of the class.

The instructor, Frank, is very clear about the rules of his class. No one is to put their weights away until the end of the class – no exceptions. It’s unsafe. Plain and simple.

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Do you notice good writing when you see it?

By Vikki Maver| 27 April 2010

Poor writing is just like a sore knee

You only think about your knee when it hurts. In fact, when it hurts, that’s all you can think about. You’re not thinking about your run. Or your bike ride. Or your aerobics class.

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