A lesson in advertising from a six-year-old girl!
I have a contrary six-year-old daughter. Particularly when it comes to fashion.
She likes to wear her tops back-to-front. Jeans under her dresses. Thongs with tights. And necklaces as headbands.
For four years, she and I had been battling it out. Until now.
To apostrophe or not to apostrophe
The gun salesperson’s guide to creating great website content
Yesterday I met a gun salesperson. Her name is Jeanie. I don’t need Jeanie’s services right now, but when I do she’ll be the first to know. No question.
So why does Jeanie make such an impact? And what does this have to do with creating great website content?
How to make your online writing clear
When it comes to online writing, you only have a few minutes to communicate what you offer – and what value your product or service will bring to your customers.
Your audience must be able to grasp your messages quickly. And easily.
Why I love my job
How many jobs do you know that give you real insight into vastly different businesses and industries every day?
Today, I am writing content for a newly established food service consultancy.
Do you offer a complete web solution for your clients?
If you’re a web designer or you work for a digital agency, chances are your clients expect you to advise them on all aspects of their online strategy. But do you tell them that good content is critical to their online success?
Break the rules in business writing
I attend a gym class every Tuesday morning that involves lifting a lot of heavy weights. It also involves packing up those heavy weights at the end of the class.
The instructor, Frank, is very clear about the rules of his class. No one is to put their weights away until the end of the class – no exceptions. It’s unsafe. Plain and simple.
Do you notice good writing when you see it?
Poor writing is just like a sore knee
You only think about your knee when it hurts. In fact, when it hurts, that’s all you can think about. You’re not thinking about your run. Or your bike ride. Or your aerobics class.