our team
At Refresh Marketing, we’re a tight-knit team of creative word nerds.
We love puns and alliterations. We debate about hyphens. And for us, nothing hits the spot better than nailing the perfect headline. But most importantly, we’re a group of professionals who support each other through thick and thin – and do our best for every client.
Vikki
Founder & Director
When I was little, I wanted to be:
A kindy teacher
A marketer born and bred, I decided to go out on my own after 10 years as an employee in big corporations. (Turns out, bureaucracy and politics are overrated.)
In those early years, I freelanced by day – and lectured in marketing at Monash by night.
Then as my client base grew, I took the plunge and hired other writers to give me a helping hand. Years on, and Refresh Marketing is now a bustling agency with a small team and countless projects always on the go.
Today, as Director, I focus mostly on client strategy, team leadership, account management and business development.
I’m also out and about at least one day a week presenting writing skills workshops to corporate teams and individuals.
A mad dog lover since forever, I’m especially partial to Cavalier King Charles Spaniels. And a tad obsessed with my little tricolour girl, Peggy – the princess of my household.
Qualifications
- Bachelor of Business (Marketing)
- Bachelor of Arts (Psychology)
Areas of expertise
- Business writing training
- Digital writing training
- Information architecture and website scoping
- Sales proposals, pitches and tenders
- Content strategy
Veronica
General Manager
When I was little, I wanted to be:
An archaeologist
A natural-born learner at heart, I’ve followed my insatiable curiosity through several careers. I’ve been a public servant, a high school science teacher and even co-owned a nightclub!
One skill I’ve perfected along the way? Writing to communicate complex ideas.
I just love transforming tech-talk into simple sentences. Being a career chameleon has given me another talent: the ability to think strategically and critically across several industries.
It’s what helps me infuse depth and rigour into the work I do for clients like you.
When I’m not typing words, you can find me whipping up a culinary feast for my nearest and dearest, or snickering over a well-executed meme.
Qualifications
- Bachelor of Natural Resource Management
- Graduate Diploma of Education (Secondary)
Areas of expertise
- Content strategy
- Information architecture
- Scientific writing
- Education writing
- Small business marketing
- Grant writing
- Copyediting
Natalie
Copy Lead
When I was little, I wanted to be:
A mermaid
I was a broadcast journalist for years before moving into the world of digital content and marketing. As someone who loves stories, I’m always looking to understand the heart of every matter – and write content that is personal, relatable, and emotive. When not playing with words, I play with paints and the ukulele. Or read books, cuddle with my kids, produce a podcast… you know, the usual.
Sarah
Senior Copywriter
When I was little, I wanted to be:
A Hooley Dooley
I’m a recent university graduate, with a degree in writing and a minor in puns. I’ve been passionate about all things words for as long as I can remember, and love finding the right tone and tagline to make an impact on the reader. When I’m not busy crafting copy, you’ll find me channeling my inner Diamond on the netball court.
Olivia
Copywriter
When I was little, I wanted to be:
A poet
Writing was always on the cards for me, from writing poems and stories when I was a kid, to studying English at uni in London. Working as a content writer in education-focused start-ups and agencies, I’ve experienced first-hand the impact of quality writing in driving positive change. Beyond the keyboard, I love exploring Melbourne – and making the most of everything my new home has to offer!
Lili
Content Marketing Coordinator
When I was little, I wanted to be:
An Olympian
I’m a marketing graduate who recently returned to Melbourne after completing my studies in the US. With a passion for content creation and a need to stay up-to-date on all of the latest trends, I’m always looking for new ways to be creative and connect with people through the digital world. When I’m not crafting content, you can catch me at the beach, on a walk with my dog, or on the basketball court!
Rhiannon
Copywriter
When I was little, I wanted to be:
A performer/author
Words have always held a special place in my heart. As a young girl, I would spend countless hours reading, writing stories and living in my imagination. In adulthood, I expressed myself through poetry and short stories. My love for language eventually led me to pursue a degree in Journalism and Public Relations, which shaped my career as a journalist and speechwriter. Beyond the written world, I live for my beautiful golden dog, forests – and often find myself pondering the meaning of life.
Miki
Training Producer
When I was little, I wanted to be:
A librarian
I studied a Bachelor of Commerce before completing a Master of Marketing. This set me up nicely to explore a varied career in communications, marketing and product analysis. I’ve worked for a range of companies including an IT training provider and an investments business. When I’m not busy producing RM’s writing workshops, I’m drawn to the water. I love going on coastal walks and paddle boarding, before kicking back with a cocktail and sea view.
Sally
Admin Executive
When I was little, I wanted to be:
A robot
With a long career in HR, I’ve worked all over Australia, for companies such as ANZ, Country Road and Film Australia. Outside of work, I’m always on-the-go, involved in various communities. Between my families’ regional rowing regattas, horse-racing commitments and school committees – my time is split between the city and the country. And although I loved living by the warm Sydney beaches for 10 years, the stunning view couldn’t pull me away permanently – I had to come back to my Melbourne tribe!
Donna
Graphic design partner
When I was little, I wanted to be:
A shopkeeper
With 25+ years’ graphic design experience, I’ve been partnering with Vikki and her team since 2012. From logos and brand development to brochures and publication design, I can help you achieve a consistent and professional visual brand identity across your marketing collateral.
Sari
Digital design partner
When I was little, I wanted to be:
An author
I collaborate closely with RM to bring websites to life – a partnership that has benefited RM clients since 2015. Our shared commitment to clear communication, professional design and strong client relationships really is a match made in heaven.
