At RM, we see AI as a junior assistant – handy for helping us get started or test a different tone. But it doesn’t lead the work. And it certainly never finishes it.
Sure, AI can simulate language and replicate patterns. But it can’t feel. It can’t connect. And it can’t deliver the type of strategic nous our clients demand. That’s where our humans come in.
How we use AI (and how we don’t)
But we never let AI take control. That means:
Every piece of writing is shaped – start to finish – by experienced human writers who understand nuance, brand voice and real-world context. And every word is reviewed by at least three sets of human eyes before it lands in your inbox.
So here’s our promise to you:
Your copy will always be shaped by human minds – and hearts. Our writers will bring their whole selves to every project, with emotion, intuition and lived experience woven into every word.
Because writing that connects with real people has to come from real people.
