A seasoned copywriter with a marketing soul


A bit about our founder

Vikki Maver is a Melbourne-based:

• Website content writer and digital copywriter
• Qualified and experienced marketing professional
• Business copywriter
• Marketing and advertising copywriter
• Writing skills trainer and presenter
• Former Monash University lecturer

A marketer. Born and bred.

Vikki studied marketing at Monash University and worked as a marketing professional in the corporate world for more than a decade. She also lectured and tutored in the Department of Marketing at Monash for several years.

Vikki’s marketing brain gives her the ability to tap into the mindset of almost any target audience. It’s a skill all copywriters should have – but often don’t.

A freelance copywriter since 2004

As a marketing professional, Vikki found herself writing regularly and always wanting to do more of it.

Then in 2004 – after more than 10 years in the corporate world – she finally began to write for a living. And Vikki hasn’t looked back since.

Also a specialist web and digital writer

A number of years ago Vikki decided she wanted to specialise in writing for the web. So she polished her skills and taught herself everything there was to know about writing for this challenging (and relatively new) medium.

It’s hard to find an excellent copywriter. It’s even harder to find an excellent copywriter who truly understands the digital environment.

An energetic writing skills trainer

Since 2008, Vikki has been running writing skills workshops to help business professionals improve their everyday business writing and specialist web writing.

She also delivers a writing for marketers workshop, empowering marketing teams to write with more impact.

For Vikki, helping people become more confident, competent writers is extremely rewarding. And as a bonus, she gets to meet many interesting people along the way.

Vikki’s bio

You can view Vikki’s detailed career and education profile on her LinkedIn. (And by all means, please ‘connect’ with her when you do.)

If you’re looking for marketing-qualified copywriters or an energetic writing skills trainer, please contact us.