Does your team write clear
If not, we can arm them with the skills they need
Introducing
‘Dynamic Digital Writing’
A tailored workshop for corporate teams – presented by Vikki Maver of Refresh Marketing.
Online audiences are impatient…
and ruthless
Is your team expected to write online content – such as websites, email newsletters and blog posts – on a regular basis?
If so, it’s unwise to assume they already possess the specific skills they need. And it’s critical they understand the distinctive behaviours of web users.
There’s no doubt about it: poorly written online content will frustrate your customers and send them away. And all it takes is just one click. Gone.
Thankfully however, it doesn’t have to be this way. Not any more.
This workshop will turn your team into skilled digital writers
‘Dynamic Digital Writing’’ is a face-to-face or online workshop that will immediately improve the impact and power of your team’s online writing.
Flexible
Delivered at your location or online – at a day and time that suits you
Tailored
Customised to your business, using your team’s actual writing samples
Interactive
Hands-on, practical activities with facilitator feedback throughout
Personal
Small group sizes for maximum engagement and involvement
The opinions that matter
What will your team take away?
Your team will become more effective and confident digital copywriters straight away. This course offers practical techniques to help participants:
- Understand the online audience ‘mindset’
- Know how to write for scanners
- Create web-friendly, customer-focused content
- Create content that’s consistent and brand-aligned
- Inject humanity and authenticity into their writing
- Learn how to elicit a response
Ideal for content teams across large organisations
This workshop is for anyone who writes on a daily basis. Even your most skilled writers will walk away with renewed confidence.
City councils
Education
providers
Government
organisations
Not-for-profits
Meet your presenter
Vikki Maver
Vikki Maver is Founder and Director of Refresh Marketing (RM), Australia’s longest-running copywriting agency. Based in Melbourne, Vikki and her team write marketing copy, develop brand voices and create content strategies for a diverse client base.
As a veteran marketing professional with a lifelong passion for the written word, she’s been writing for businesses since 2003.
Also a former lecturer for the Department of Marketing at Monash University, Vikki’s talent for communication is not limited to the written word. She’s also a natural and charismatic presenter.
Read more
As the nation’s number one writing skills trainer, Vikki has been the facilitator of choice for a long list of national and global brands – including ANZ, Nine, Ralph Lauren, AMP, GE Capital, Monash University, Deakin University, Epworth, ASIC and World Vision.
Having presented in hundreds of workplaces and trained thousands of people in her time – with consistently outstanding participant and stakeholder feedback – Vikki’s experience and expertise in her field are beyond compare.
The opinions that matter
Your delivery
Face-to-face
Ideal when
Your team is able to gather easily in one location
Course structure
Six hours of training delivered in one day (typically 9am-3pm)
Max number of participants
Up to 15
How it works
We come to your workplace and deliver our course to your team in a single day.
We bring our own laptop with a preloaded presentation – and printed workbooks for all participants.
A fun and dynamic team bonding experience, face-to-face workshops are always preferred where possible. For this reason, we regularly travel to workplaces across Australia to conduct our training (travel expenses may apply).
Online
Ideal when
You team is geographically dispersed or working remotely
Course structure
Six hours of training split into two 3-hour live online sessions (across two consecutive days)
Max number of participants
Up to 10
How it works
We send your team a link to our virtual classroom the day before – and away we go! No software to download or long login routines.
And we assure you, this delivery mode is far from passive.
That’s because we use a highly interactive online training platform called Kaltura. With live quizzes, practical activities and breakout rooms, we work hard to keep your team engaged from beginning to end.
And because we hold the sessions in real time, your staff can still ask questions and receive feedback on their writing, then and there.
Got some burning questions?
We’re always only a phone call away. But if you’re reading this at some ungodly hour, here are some quick FAQs you might find useful.
Do you run training sessions for individuals?
Yes. Learn more about our public workshops.
Can we train more people than themaximums set?
We cap face-to-face sessions at 15 people and online sessions at 10 people because we believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about a special rate for multiple workshops.
What will our team learn?
Please contact us for a full program outline. In the meantime, here’s a small taste of what we cover:
- How to write online personas – a practical activity
- 3 facts about your online audience (you didn’t want to know)
- The dos and don’ts of effective web linking
- How to make scanning effortless for your audience
- Effective online headlines
But please let us stress: we always tailor sessions to my clients’ needs. So the program outline should be taken as a guide only.
What is the structure of the sessions?
Workshops are always fun, engaging and interactive.
Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.
Is the online training option live or self-paced?
We facilitate every online session in real time.
Our goal is to match the face-to-face learning experience as closely as possible and to give participants the opportunity to ask questions and share their thoughts.
Live online training also offers the added benefit of your team learning at the same time and place – which results in more immediate and lasting change.
What technology does my team need for online delivery?
In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.
And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply login 10 minutes before start time (just to check their cameras and microphones are working) and off we go.
What do we get for our investment?
- Fully customised course material using actual examples for your team to critique and improve
- A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
- A handy one-page checklist for your team to keep by their side whenever they write.
How do you charge?
We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a quote.
The opinions that matter
Yes , we want our team to write clear and engaging digital content
For more information call 1300 558 005. Alternatively, complete this form and we’ll get right back to you!
Curious about our copywriting agency? Check out the main Refresh Marketing website!
