A tailored workshop for corporate teams –
presented by me, Vikki Maver of Refresh Marketing.
Is your team expected to write online content – such as websites, email newsletters and blog posts – on a regular basis?
If so, it’s unwise to assume they already possess the specific skills they need. And it’s critical they understand the distinctive behaviours of web users.
There’s no doubt about it: poorly written online content will frustrate your customers and send them away. And all it takes is just one click. Gone.
Thankfully however, it doesn’t have to be this way. Not any more.
Delivered at your location or online – at a day and time that suits you
Customised to your business, using your team’s actual writing samples
Hands-on, practical activities with facilitator feedback throughout
Small group sizes for maximum engagement and involvement
|Comprehensive yet accessible for all skill levels|
‘Vikki’s an energetic, focused and engaging presenter. She strikes the right balance between explaining the foundation of effective written communication and practical activities. Course content was comprehensive, yet accessible enough for all skill levels to learn a great deal.’
Elisa Berg | Deputy Director, Manager Online Strategy and Publishing
Your team will become more effective and confident digital copywriters straight away. This course offers practical techniques to help participants:
This workshop is for anyone who writes on a daily basis. Even your most skilled writers will walk away with renewed confidence.
|Comprehensive, practical and well-targeted|
‘After our first session, we asked Vikki to come back and conduct the web writing course to another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.’
Jade Gulliver | Website Officer
I’ve been training teams since 2008. That’s thousands of people across more than 100 organisations. So naturally, I’ve come to learn what works and what doesn’t – and how to adapt my training to different groups.
And as a former Monash University lecturer, I’m very comfortable in front of a crowd.
Being an engaging presenter is just half the story. When it comes to writing skills training, your team deserves to learn from a subject matter expert.
And with me, that’s what they get – a communications professional
with 16+ years’ writing experience.
So who would you rather spend your money on? A trainer who simply conveys the information – or an experienced practitioner who lives it?
|Delivered beyond our expectations|
‘Vikki created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was ‘refreshing’ to find someone who understood our needs and delivered a product beyond our expectations.’
Marc Lacoste | National Concierge Manager
Your team is able to gather easily in one location
Six hours of training delivered in one day (typically 9am-3pm)
Up to 15
I come to your workplace and deliver my course to your team in a single day.
I bring my own laptop with a preloaded presentation – and printed workbooks for all participants.
Face-to-face workshops are always preferred where possible. For this reason, I regularly travel to workplaces across Australia to conduct my training (travel expenses may apply).
You team is dispersed or working remotely
Six hours of training broken into two 3-hour live online sessions (across two consecutive days)
Up to 10
I send your team a link to my virtual classroom the day before – and away we go! No software to download or long login routines.
And I assure you, this delivery mode is far from passive.
That’s because I use a highly interactive online training platform called Newrow. With live quizzes, practical activities and breakout rooms, I work hard to keep your team engaged from beginning to end.
And because I hold the sessions in real time, your staff can still ask questions and receive feedback on their writing, then and there.
Because I have been training with outstanding results for so long, I am extremely comfortable in offering this guarantee:
If you feel your people don’t get value from the training, you don’t have to pay.
It’s as simple as that.
|A well-paced and interesting web writing program|
‘Vikki delivers a well-paced and interesting web writing program. She is extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. She is easy to work with and I would have no hesitation in recommending Vikki for the delivery of a web writing course.’
Jill Lewis | Web Training Consultant
I’m always only a phone call away. But if you’re reading this at some ungodly hour, here are some quick FAQs you might find useful.
I cap face-to-face sessions at 15 people and online sessions at 10 people because I believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask me about a special rate for multiple workshops.
Please contact me for a full program outline. In the meantime, here’s a small taste of what I cover:
But please let me stress: I always tailor sessions to my clients’ needs. So the program outline should be taken as a guide only.
Workshops are always fun, engaging and interactive.
Although I do lay down some important theoretical foundations at the start, the sessions are hands-on and activity based. I encourage lots of dialogue and discussion – and work hard to get everyone involved.
I facilitate every online session in real time.
My goal is to match the face-to-face learning experience as closely as possible and to give participants the opportunity to ask questions and share their thoughts.
Live online training also offers the added benefit of your team learning at the same time and place – which results in more immediate and lasting change.
In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.
And because I use a cloud-based training platform, they don’t need to download any software beforehand. They simply login 5 minutes before start time (just to check their cameras and microphones are working) and off we go.
I charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why I always encourage my clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact me for a quote.
For more information call 1300 558 005. Alternatively, complete this form and I’ll get right back to you!