Digital Writing Training

    To get real, consistent results, the words on your website, eDMs, landing pages and blog posts need to be top notch.

    And that means your team needs to understand the distinctive behaviours of web users – and how to write powerfully in the digital environment.

    Thankfully, they can now get the expertise they need. And it all takes is just one day!

    Available across Australia, Dynamic Digital Writing from Refresh Marketing is a one-day training program that:

    Your team will apply to their online writing every single day
    Results in an immediate improvement in content writing for all participants
    Will be held in your office on a date that suits you
    Can be tailored to your organisation at no extra cost

    Vikki always rates in the ‘exceptional’ category

    ‘Vikki has trained hundreds of our staff and her courses are always very well received – rating in the ‘exceptional’ category in our evaluations. She builds a respectful relationship with our employees and understands our commercial objectives. Vikki is very much an asset to our organisation.’

    Lyndsey Smith – Capability & Engagement Advisor, Organisation Development

    Designed for professionals of all writing abilities

    My one-day digital writing course is designed for any professional that’s expected to write branded online content on a regular basis.

    Even your most experienced writers will walk away with more confidence and new skills.

    Your team will learn proven writing techniques relevant to all digital mediums, with an emphasis on web content, landing pages, eDMs and blog posts.

    Comprehensive yet accessible for all skill levels

    ‘Vikki’s an energetic, focused and engaging presenter. She strikes the right balance between explaining the foundation of effective written communication and practical activities. Course content was comprehensive, yet accessible enough for all skill levels to learn a great deal.’

    Elisa Berg – Deputy Director, Manager Online Strategy and Publishing

    What will your team take away?

    Your team will become more effective and confident digital copywriters in just one day. This course offers practical techniques to help your team:

    Understand the online audience ‘mindset’
    Know how to write for scanners
    Create web-friendly, customer-focused content
    Create content that’s consistent and brand-aligned
    Inject humanity and authenticity into their writing
    Learn how to elicit a response

    Course was comprehensive, practical and well-targeted

    ‘After our first session, we asked Vikki to come back and conduct the web writing course to another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.’

    Jade Gulliver – Website Officer, City of Moonee Valley

    So why choose me to train your team?

    Firstly, I’ve been doing this for a ridiculously long time

    I have been training teams since 2008. That’s hundreds of people across more than 50 organisations.

    Naturally, I’ve come to learn what works and what doesn’t – and how to adapt my workshops to different groups.

    And as a former Monash University lecturer, I’m also very comfortable in front of a crowd.

    But I also know my stuff

    Being an engaging presenter is just half the story. When it comes to writing skills training, your team deserves to learn from a subject matter expert too.

    And with me, that’s exactly what they get – a passionate communications professional with 13+ years’ writing experience.

    Writing is my bread and butter – it’s what I do day in, day out.
    I practise what I preach. I use the techniques and tips I teach every single day (that’s how I know they work).
    Better yet, your team will love hearing my real-life stories and entertaining anecdotes.

    So would you rather spend your dollars on a trainer who simply teaches the subject matter – or an experienced professional who actually practises it?

    I travel across Australia

    Although I’m in Melbourne, I regularly run training for clients in Sydney, Brisbane, Adelaide and Canberra.

    Based outside of metro Melbourne? That’s not a problem either. I’m also very familiar with the highways across regional Victoria.

    And unlike other training providers, I’ll never slot in a ‘local resource’ to come train your team. Your trainer will be me – and always me. It’s the only way I can ensure a consistent, quality delivery every single time.

    Exactly what I was hoping for

    ‘Fantastic and valuable day, Vikki. You managed to cover so much useful content and my team got a huge amount out of it. The mix of theory and activities was also exactly what I was hoping for. This workshop has given us a lot to improve on and I am sure will make a real difference.’

    Michael Jones – Deputy Director of Marketing

    But here’s the best part…

    My workshops are guaranteed!

    Because I have been training with outstanding results for so long, I am extremely comfortable in offering this workshop guarantee:

    If you feel your people don’t get value from the day, you don’t have to pay.

    It’s as simple as that.

    A well-paced and interesting web writing program

    ‘Vikki delivers a well-paced and interesting web writing program. She is extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. She is easy to work with and I would have no hesitation in recommending Vikki for the delivery of a web writing course.’

    Jill Lewis – Web Training Consultant

    Got some burning questions?

    I am always only a phone call away. But if you’re reading this at some ungodly hour of the night – or while on your phone at the opera – here are some quick FAQs you might find useful.

    Do you run public sessions for individuals?

    No. I only run in-house programs on clients’ premises (for groups of up to 15 people). Here’s why:

    By learning together, your team will develop a sense of unity and consistent approach to writing
    Your session can be tailored to your specific needs and areas of concern
    I can incorporate relevant examples and activities that your team will relate to
    Can we train more than 15 people?

    You sure can. Just let me know how many you have in mind and I can work out the best solution for you.

    I cap sessions at 15 people because I believe groups any larger reduce opportunities for personal interaction and feedback.

    I have a handful of larger clients (typically local government organisations and universities) who invite me in to train new groups of staff once a month or quarter. If this is of interest to you, please ask me about a special volume rate.

    What will my team learn?

    Please contact me for a full program outline. But in the meantime, here’s a small taste of what I cover:

    How to write online personas – a practical activity
    3 facts about your online audience (you didn’t want to know)
    The dos and don’ts of effective web linking
    How to make scanning effortless for your audience
    Effective headline ideas to make life easier
    8 golden rules for writing clearer sentences online
    Avoiding unnecessary words and word groups

    But let me stress: I always tailor sessions to my clients’ needs. So the program outline should be taken as a guide only.

    What is the structure of the sessions?

    Workshops are always fun, engaging and interactive.

    Although I do lay down some important theoretical foundations at the start of the day, the sessions are hands-on and activity based. I encourage lots of dialogue and discussion – and work hard to get everyone involved.

    But let me stress: I always tailor sessions to my clients’ needs. So the program outline should be taken as a guide only.

    What do we get for our investment?
    Fully customised course material using actual examples for your team to critique and improve
    A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
    One-on-one feedback on any piece of writing participants bring to the session
    A life-time invitation for participants to contact me for feedback on any piece of digital writing
    How do you charge?

    Unlike other providers, I charge a fixed fee for groups of up to 15 people (not per head). That’s why I always encourage my clients to get bums on all 15 seats for maximum value.

    And because I don’t believe in generic training, all workshops are tailored to your needs at no added cost.

    However, fees may vary slightly according to your location and workshop length. So please get in touch for a quote.

    Yes, we’re ready to write powerful digital content

    For a full program outline and pricing call 1300 558 005.

    Alternatively, complete this form and I’ll get back to you in a flash!