I write words that connect and compel
Some people can treat patients, fight crime or defend justice.
But what can I do? Communicate – with heart and authenticity.
Hi, I’m Vikki, a qualified and instinctive marketer from Melbourne Australia with 14+ years’ copywriting experience. And I’ve chosen to use my writing prowess for the greater good. Because for me, making a difference is what life is all about.
As your copywriter, I will:
|Take the time to get to know your brand and people|
|Work hard to uncover what makes your donors tick|
|Inject both creativity and commercial acumen into your campaigns|
|Write clear, crisp copy that connects and compels|
An inspirational business partner
Vikki provided valuable input on the cause and format of our Christmas Appeal, project managed the design and wrote all of the copy. She is an inspirational business partner, who is creative and thorough in everything she does – and an absolute pleasure to work with. I would not hesitate to recommend her and cannot wait to work with her again on our next project.
Heather Wallace – Fundraising Manager
Whatever your writing project, I can help
Your message matters. But does it have the voice it deserves?
With experience writing for not-for-profits and projects of all kinds, I have the creativity and commercial insight to write for:
|Appeal letters and lift pieces|
|Campaign landing pages and eDMs|
|Regular giving letters|
Prompt turn around and a creative eye
An effective appeal in a tight timeline. We appreciated Vikki’s prompt turnaround and creative eye in the development of this campaign.
Jemma Edwards – Donor Development Manager
My promise to you
From changing the lives of disadvantaged children to building community First Aid, I’ve written for many worthy causes.
And this is what I deliver – time and again:
|No old-school thinking: I use emotive storytelling and other modern writing techniques
to inject humanity into your message.
|The right tone of voice: To engage your community, you need to communicate in the right voice.
That’s why I’ll work hard to find a tone that‘s right for your cause.
|Digital integration: Fundraising campaigns now transcend the humble appeal letter. With me, you get a
complete service to ensure a consistent message across your entire campaign.
Your work is simply fantastic
Firstly, your work is simply fantastic. While reading your draft, I felt even more motivated and committed to my organisation’s cause, which must be a good thing. Thank you also for the super quick turnaround. We are very excited to have you on board – so here’s to making a real difference.
Doron Lazarus – National Marketing & Communications Manager
I also partner with a designer – who gets fundraising
What’s the point in top-notch copy without top-notch design?
I’m invested in the outcome of your appeal or campaign – which is why I also regularly oversee all DESIGN facets too. And that means I can be your single point of contact for your entire creative strategy and execution.
My graphic design partner has expertise in designing:
|Appeal letters, envelopes and response forms|
|Brochures and lift pieces|
|Branding style guides|
|Logos and brand identity|