Acquaint provides premium at-home care to older adults across Melbourne. RM stepped in at the early stages of Aquaint’s launch to help the brand find a way to stand out in an industry full of impersonal, technical language. We quickly realised Acquaint needed content that bursts at the seams with personality. Content that truly connects with — and entertains — its audience. And so, we’ve been doing exactly that; crafting fun, playful blog posts and social copy since 2022 that capture the essence of this bold brand.