In 2023, Deakin University’s Centre for Future Defence and National Security approached RM to help launch its online presence. We started by writing a comprehensive – but clear – single page for Deakin’s website. Working closely with the Centre’s leadership team, we fine-tuned the messaging and tone to write copy that complied with Deakin’s style rules and delighted key stakeholders. The next step? Writing copy for the Centre’s full website, so it can compellingly tell its story – and invite wider collaboration.